Bordeaux, France – The football club Girondins de Bordeaux has, together with Infront Sports & Media, officially announced the extension of its partnership with the American mobile phone brand Yezz.
Through the sponsorship agreement, Yezz, headquartered in Miami, is continuing to be visible on the back of the official jersey of Girondins de Bordeaux during the 2015/16 and 2016/17 seasons. Furthermore, as a novelty, Yezz Mobile will also be a committed partner in the Girondins Tour this summer – aligned with the players who will travel along the beaches of Aquitaine (south-west France) and offer sports activities to the public.
As a leader in mobile telephony across Latin America, the brand is to further strengthen its presence in Europe and Africa and has just recently made its debut in the GFK ranking of consumption – a recognised source for market forecasts and consumer trends. The renewal of the partnership with Girondins de Bordeaux confirms the brand’s strategic choice to communicate through football, as the French's favorite sport.
Robert Schiano, Director General of Yezz Europe, said: “After a great collaboration last season, we are proud to continue the adventure with a club as prestigious and popular club as FC Girondins Bordeaux, sharing the same values and commitment. The Yezz brand has confirmed its determination to quickly develop its consumer reputation and become a major player in the mobile phone market.”
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.