New sponsors, state-of-the-art activations, celebrities galore drive record attendance
Istanbul, Turkey, 24 January 2018 – The Tahincioglu All-Star 2018 basketball event wrapped up with a record-breaking 15,000 spectators witnessing the 151:142 victory by Team Asia over Team Europe at the Sinan Erdem Dome on Sunday. Infront, as exclusive global media and marketing partner of the Turkish Basketball Federation (TBF), provided comprehensive services including event operations, marketing, media production and media rights distribution for the competition. The Tahincioglu All-Star 2018 was broadcast live across Turkey and abroad. The broadcast was handled by the Basketball Super League’s official broadcaster NTV Spor.
A new title sponsor on board with top–end sponsor activations
With seven sponsors signed up, fans on-site enjoyed a full line-up of entertainment beyond the game. This included the Tahincioglu Slam Dunk Contest, won by young and talented Anadolu Efes player Onuralp Bitim, the ING Bank Three-Point Shoot-Out won by Brady Heslip of Trabzonspor and the LeasePlan Skills Challenge won by reigning champion Yigit Aslan of Tofas Spor Kulubu. The most-valued player (MVP) of the All-Star game was Turkish National Team and Tofas Spor Kulubu guard Baris Ermis. Celebrated Turkish dance group ‘Fire of Anatolia’ transformed the All-Star Day into an unforgettable experience thanks to Mitsubishi Electric's sponsorship. Turkish pop star Murat Boz wowed the crowd with a concert at half time, while Red Bull’s Ayse Begüm Onbası, gymnastics World Champion, thrilled spectators with a stunning floor performance.
Ender Uslu, Managing Director of Infront Turkey said: "We witnessed a record-breaking attendance at the Basketball Super League All-Star event where the best players of Europe’s best league --Tahincioglu Basketball Super League -- participate. The increasing amount of spectators and the investment by sponsors shows the growth of popularity towards basketball in Turkey. Infront Turkey will continue to help grow basketball and support the sponsors who invest in it."
About Infront
Infront is a leading sports marketing company, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 180 rights holders and hundreds of sponsors and media companies.
