Zug, Switzerland - Infront Sports & Media, media and marketing partner of the European Handball Federation for the EHF EURO events, has secured an official sponsorship agreement with Grundfos – one of the world’s leading pump manufacturers. It covers both the Men’s and Women’s EHF EUROs 2016, taking place 15-31 January in Poland and 4–18 December in Sweden, respectively.
Grundfos will be one of a maximum of eight Official Sponsors for the event – alongside AJ (mail order office furniture, materials handling and storage solutions), Intersport (sporting goods retailer), BAUHAUS (workshop, house and garden specialist) and the VELUX Group (roof windows – only Men’s EHF EURO 2016), which are already confirmed.
High profile brand positioning
The rights package for Grundfos includes strong brand positioning in camera view around the court, through advertising spots at both events on LED boards, floor stickers and static boards behind the goal. Furthermore, Grundfos is presenting the official EHF App as well as taking advantage of full activation rights and a major ticketing contingent at the events.
Morten Bach Jensen, Group Vice President for Marketing & Sales Development at Grundfos, said: “The EHF EURO is the right fit for Grundfos, particularly due to its popularity in our key sales markets across Europe, including both Poland and Sweden. We really look forward to the massive awareness created around the two handball events. Besides the high visibility of our brand we will be fostering our network and relationships in these markets and will be inviting more than 1,000 guests to the championship in Poland, contributing to sell-out grandstands and a great on-site atmosphere.”
On-going investments boost EHF EURO platform
Stephan Herth, Executive Director Summer Sports at Infront, commented: “This agreement with Grundfos is the most comprehensive sponsorship agreement ever closed with the brand for the EHF EUROs since it has started its involvement more than a decade ago. The prolongation with our long-term partners confirms our sustainable approach, with continuous investments in advertising technologies and a fundamental digital strategy, as well as a steadily increasing audience reach.”
In 2014, the Women’s EHF EUROs achieved its highest reach ever with a cumulative audience of 723 million following 1,919 broadcast hours. Together with the Men’s EHF EURO 2014, this was the strongest year to date in terms of exposure for national team handball in Europe, totalling 4,252 broadcast hours.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.