Digital collaboration to expand audience of France's top rugby league
Zug, Switzerland – iX.co, Infront's digital subsidiary, has entered into a digital consultancy partnership with the French Rugby League (LNR), launching a new English-speaking website dedicated to TOP 14 league.
The new website, which was launched last week, focuses on relevant key markets worldwide with fans in United Kingdom, Australia, New Zealand, South Africa and the United States set to benefit from a dedicated online presence.
The agreement, which comprises a 360° digital approach, also includes the launch of social accounts, editorial management and content activation.
New English (Instagram / Facebook) and Japanese (Instagram / Facebook) channels have also been opened with the TOP 14 hoping to boost its already thriving international presence on the back of the successful Rugby World Cup 2019.
About French Rugby League (LNR)
The National Rugby League (LNR), created on 24 July 1998, has the mission to manage the professional rugby sector, by delegation of the Ministry of Youth and Sports and the French Rugby Federation. LNR Organizes, manages and regulates national professional competitions, both sporting and financial (French championships rugby TOP 14, PRO D2 and SUPERSEVENS). LNR promotes and develops the professional sector of French rugby clubs and represents it in the management of European cups. The league also negotiates and markets television and partnership rights for the French Rugby Championship TOP 14, PRO D2 and SUPERSEVENS. It also ensures the defence of the material and moral interests of professional rugby.