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Würth secures FIS Nordic World Ski Championships 2021 Main Sponsor partnership

Würth products and services to be used on necessary infrastructure within the competition area

Zug, SwitzerlandWürth, the specialists for assembly and fastening materials, has been named a Main Sponsor of the FIS Nordic World Ski Championships 2021 after reaching an agreement with Infront, a Wanda Sports Group company and the exclusive marketing partner of the event.

Würth’s logo will feature at the start installation and exit gate at all main ski jumping events whilst also appearing on selected bibs, backdrops and banners across the whole event.

Michael Witta, Vice President Marketing Sales at Infront said: “We are delighted to welcome Würth as Main Sponsor to the FIS Nordic World Ski Championships. This partnership proves that this event, and winter sports as a whole, remains an attractive proposition for top brands. Würth sees the value in aligning its brand with the one of the flagship events of the season and we believe they will leverage this opportunity to its full potential.”

Fritz Hollweck, Head of Sports Sponsoring at Würth, said: “As Main Sponsor of the FIS Nordic World Ski Championships 2021 we are now supporting such a large event for the first time and are breaking new grounds in our winter sports activities. Our long-term partnership with the German Ski Association complements our sponsorship strategy in this area. Such a world championship will significantly increase the presence and reach of the Würth brand. We are therefore very much looking forward to working with Infront."

About the Würth Group 

The Würth Group is world market leader in its core business, the sale of assembly and fastening materials. It currently consists of over 400 companies in more than 80 countries and has more than 79,000 employees on its payroll. More than 33,000 of these are permanently employed sales representatives. 
In the core business, the Würth Line, the product range for craft and industry comprises over 125,000 products: From screws, screw accessories and anchors to tools, chemical-technical products and personal protection equipment. The Allied Companies of the Würth Group, which either operate in business areas adjacent to the core business or in diversified business areas, round off the range by offering products for DIY stores, material for electrical installations, electronic components (e.g. circuit boards) as well as financial services.