Olympic Games gets free-to-air exposure in Kenya through Infront brokered Standard Group PLC partnership
Olympic Games Tokyo 2020 to be broadcast to whole nation through exclusive agreement
Zug, Switzerland – The Olympic Games Tokyo 2020 will be broadcast on the commercial free-to-air KTN channel in Kenya for the first time after Infront, a Wanda Sports Group company and the International Olympic Committee's (IOC) exclusive partner for the Olympic Games sub-Saharan Africa free-to-air media rights, reached an agreement with the country’s leading media organisation The Standard Group PLC.
The agreement covers both broadcast and radio for the next Olympic Games and will bring Kenya’s top athletes to television screens across the country in what is expected to be the broadest reach to date for the event in the country.
Orlando Lyomu, Standard Group Chief Executive Officer, said: “The Olympic Games are the pinnacle of sport for many athletes and it is only right that millions of fans watching from home can be a part of that celebration. This is about ensuring that the future of the Olympic movement remains strong in Kenya and our free-to-air coverage on KTN will contribute greatly to this objective. We are committed to nurturing and supporting the development of sports talent among Kenya's youth, and are working with various partners to accomplish this. This agreement with Infront to broadcast the Olympic Games is therefore of major significance in inspiring our young sportsmen and women to aspire for the Olympic dream.”
Julien Ternisien, Senior Vice President Summer Sports, Infront said: “Infront is delighted to partner with The Standard Group to ensure extensive coverage of the Olympic Games in Kenya, a country which has delivered so many memorable moments at past editions. We are looking forward to securing other ground-breaking partnerships with African broadcasters to maximise the impact of the upcoming Olympic Games Tokyo 2020 in Sub-Saharan Africa”
Anne-Sophie Voumard, IOC VP Broadcast & Media Rights, commented: “We are pleased to be working with Infront to secure Olympic Games broadcast coverage across 46 African territories, including this new agreement in Kenya. The IOC redistributes 90 per cent of the revenue we generate through our commercial agreements to support sport around the world, including in Africa.”
Kenya won 13 medals at the Olympic Games Rio 2016 including six gold medals, leading once again the African continent. This included David Rudisha’s successful defence of his 800m crown.
About The Standard Group PLC
The Standard Group PLC is a multi-media organization with investments in media platforms spanning newspaper print operations, television and radio broadcasting, digital and online services, as well as events. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest. The Group’s media platforms are household names in Kenya and the Eastern Africa region, with wide reach. The platforms are two newspapers - The Standard and The Nairobian, four television channels - KTN Home, KTN News, KTN Farmers and BTV, three radio stations - Radio Maisha, Spice FM and Vybes Radio, online platforms - Standard Digital and Standard Digital Entertainment, and Events.