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Infront and IOC sign exclusive media rights partnership for Sub-Saharan Africa

2 min read

New six-year agreement includes all Olympic Games from Tokyo 2020 to Paris 2024

Zug, Switzerland – The International Olympic Committee has signed a new agreement with Infront for the media rights to Sub-Saharan Africa for all Olympic properties up until and including 2024.

The six-year deal runs from 2019 to 2024 and includes the Olympic Games Tokyo 2020, the Winter Youth Olympic Games Lausanne 2020, the Olympic Winter Games Beijing 2022, the Youth Olympic Games Dakar 2022 and the Olympic Games Paris 2024.

The territory covers 46 African countries with the agreement comprising exclusive free-to-air television and radio rights, alongside digital rights.

Infront will also work with the IOC to produce a dedicated African television feedwith a focus on the continent's best athletes, delivering hundreds of hours of programming to audiences across the region. Over 30 journalists will deliver live and delayed broadcasts as well as highlights from all competitions and full coverage from the opening and closing ceremonies.

Maximising global exposure

For the Olympic Games Tokyo 2020 Infront will provide a ready-to-broadcast customised programme, with over 200 hours of broadcast made available across 46 sub-Saharan African countries. This will include six to 15 hours of daily content in three languages.

Julien Ternisien, Infront Vice President Summer Sports said: "Our shared objective with the IOC is to maximise the reach of the Olympic Games and bring the unique stories to households across Sub-Saharan Africa. We feel the next five years will be an exciting time for the Olympic Movement in Africa, with Dakar 2022 providing one of many opportunities for Africa to illustrate its passion for the Games. Infront is delighted to deliver the high-quality service it is known for."

Timo Lumme, Managing Director of IOC Television and Marketing Services, said: “Following our partnership for Rio and Sochi, we are pleased to be working again with Infront to bring the best Olympic Games coverage to Sub-Saharan Africa. In 2022, the Youth Olympic Games will be hosted for the first time in Africa, in Dakar, Senegal. With a young population, this is an important time for the development of the future of sport in Africa, and the IOC continues to redistribute 90 per cent of the revenue we generate through our commercial agreements to support sport around the world, including in Africa.”

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.