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FIBA Marketing provides new boost for basketball in China through T Power partnership

New agreement unveils Chinese drinks brand as newest Official Promotional Partner

Mies, Switzerland - The International Basketball Federation (FIBA) has announced a new three-year licensing agreement with Henan Zhongwo Industrial Co. in an agreement brokered by FIBA Marketing, the strategic partnership between the basketball governing body and Infront. The company will become the Official Promotional Partner of FIBA and of the FIBA Basketball World Cup 2023.

During that same period, the company's flagship product, T Power energy drink, will become the "Official FIBA Energy Drink" in China.

Read the full release on the FIBA website.

Julien Ternisien, Infront Senior Vice President Summer Sports said: "We are happy to continue introducing new brands to FIBA’s competitions and its fans. T Power has experience when it comes to engaging basketball supporters in China and we look forward to working alongside them building towards the FIBA Basketball World Cup 2023. "

To celebrate the partnership, T Power will be launching co-branded cans and packaging featuring the FIBA Basketball World Cup 2023 logo, which will be marketed across all of China in the build-up to FIBA's flagship competition, which tips off at the end of August 2023.