Skip to content

Infront to partner Audi Cup 2019 for second time in a row

Exclusive media and marketing partnership will see Infront provide top quality service to sixth edition of the tournament

Zug, Switzerland – Infront has been unveiled as the exclusive media and marketing partner of the sixth Audi Cup, with the global sports marketing company also set to provide LED perimeter boards.

It is the second time Infront will partner the pre-season tournament and the collaboration includes the exclusive international media rights to the Audi Cup outside of Germany, Austria and Switzerland as well as extensive sponsorship and activation rights. It also includes a non-exclusive hospitality partnership agreement allowing Infront to sell VIP packages.

Stephan Herth, Infront Senior Vice-President of Football said: “The Audi Cup is another opportunity for Infront to once again show its expertise and knowledge when it comes to marketing any football competition. We are very happy to work with Audi again and feel that the trust they put in us is a reflection of our past performance at the tournament. "

The biennial Audi Cup launched in 2009 and is considered one of the world's top pre-season football events. Domestic television ratings reached a peak of 5.5 million in 2017 with a global cumulative audience of 18.4 million.

This year's tournament will take place on July 30-31 at the Allianz Arena in Munich. Host Audi will welcome three-time winners FC Bayern München, England's Tottenham Hotspur, Spain's Real Madrid and Turkey's Fenerbahce.

The tournament will be broadcast by German public broadcasters ZDF.

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year.

 
CB_Linked_Icon_Arrow echllogoeps Created with Sketch. Group 18 Copy Created with Sketch. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. team-logo / WIN Created with Sketch. team-logo / PW Created with Sketch. team-logo / LOST Created with Sketch. team-logo / PL Created with Sketch. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 7CB4E955-9512-49F4-B03B-933CF03CA2FD Created with sketchtool. 53079FE7-D159-40A0-8A83-26281B0D3D33 Created with sketchtool. 976DC860-943B-432F-9E9C-CB9AC395B97F Created with sketchtool. 172C4F03-2B22-49FE-A880-A4C1985B19F7 Created with sketchtool. 45E49ECC-5769-44F4-97EA-EDE23E5CB428 Created with sketchtool. CC731668-0119-48B2-B401-BACA731EA471 Created with sketchtool. 0CCDF29C-1F7C-4F46-921A-EC230ACEE372 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 86A6C4DD-D877-4C22-A527-8B9666AA9DD0 Created with sketchtool. 9EE80E93-DA55-44A3-BB86-719DDC115D67 Created with sketchtool. 42E886A7-7224-4FDC-BBEB-01976002C351 Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. C38CE427-9814-4B47-91C9-66896A6EB2BE Created with sketchtool. 40C8A19E-A06F-4836-ABD8-C5AE68BC33DB Created with sketchtool. 763B01E1-3D00-402A-B0C3-1DD729BBA531 Created with sketchtool. 644E21E0-3CB1-4F6B-B321-22391C0CD429 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. 033561FA-5AC5-424E-BFCB-752595AE0B20 Created with sketchtool. Icons/Search/1000 F3916FC0-768E-4027-A1D5-CC66110459CF Created with sketchtool. Play Artboard 1 Icon / Social / Android@3x Created with Sketch. icon-dropdown icon-dropdown Created with Sketch. CB_Linked_Icon_Close CB_Linked_Icon_Close Check F896540F-C96F-4488-888D-5ECB022F43CE Created with sketchtool. Icons/Attachment/1000 Created with Sketch. CB_Linked_Icon_Arrow CB_Linked_Icon_Arrow CB_Linked_Icon_Arrow Icon / Social / iOS@3x Created with Sketch.