Sponsorship agreement includes broad presence in-venue and online for national airline
Zug, Switzerland – SWISS, the airline of Switzerland, has been named the Official Airline of the 2020 IIHF Ice Hockey World Championship. The agreement was brokered by the IIHF's exclusive media and marketing partner Infront.
The partnership offers SWISS broad exposure through the IIHF Ice Hockey World Championship digital channels, rink-board advertising, press conference backdrops and a wide-range of advertising assets. Additionally, the airline has the right to use the official logo and mascot for promotional purposes. It also includes the opportunity to connect with fans at the Hallenstadion in Zurich and the Lausanne arena, the two respective venues for the tournament, through a dedicated exhibition space.
Bruno Marty, Infront Senior Vice President Winter Sports said: "SWISS is a globally recognised brand and with the tournament set to dominate the sporting landscape in Switzerland next year this is a perfect sponsorship match. Infront has always been keen to partner with sponsors that align with the key values of the properties we represent and SWISS is no exception."
Bernhard Christen, Head of Marketing SWISS said: "We look forward to supporting the Swiss national team at the IIHF Ice Hockey World Championship next year together with all ice hockey fans. We are excited to align ourselves closely with this sporting highlight."
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 43 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.