Welcome to the Audience-First Era, defined by four pillars: Personalised experiences, Participatory engagement, being Powered by tech, and Anchored in authenticity.

Our new report, 'Next Play,' reveals five data-rich trends that show how these fan interactions across platforms become sustainable revenue. Get AI insights, case studies, and playbooks you can act on today.

Data you cannot ignore

56% of Gen Z spend more than three hours daily on their phones, prioritising mobile-first sports content.

90% of sports executives expect AI to significantly boost sports industry revenue and efficiency by 2030.

$30.2 billion is the value the global fitness app market is projected to reach by 2026, driven by personalised AI coaching and connected fitness experiences.

In this trend report you will learn

• Smarter Sponsorship - Cut through digital noise with tailored engagement
• Gen-Alpha football - Build ecosystems that outgrow media rights dependence
• Cloud-native production - Localise & personalise every feed at scale
• Mass participation boom - Embed your brand in connected fitness communities
• Future Outlook - Navigate AI ethics & sport’s role as a cultural bridge
  
  

Featuring examples from