Next Play - Sport's Audience-First Era

Personalised. Participatory. Powered by tech. Anchored in authenticity.

Five data-rich trends reveal how fan interactions across platforms become sustainable revenue. Get AI insights, case studies and playbooks you can act on today.

In this trend report you will learn:

• Smarter Sponsorship - Cut through digital noise with tailored engagement
• Gen-Alpha football - Build ecosystems that outgrow media rights dependence
• Cloud-native production - Localise & personalise every feed at scale
• Mass participation boom - Embed your brand in connected fitness communities
• Future Outlook - Navigate AI ethics & sport’s role as a cultural bridge