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CBA League season culminates in thrilling final

2 min read

Beijing, China — This year’s CBA League ended on a high note as the Xinjiang Flying Tigers, this season’s number one, took the championship in the decisive fourth game on Friday with a 117:109 victory in the sold-out Nissan Sports Center, claiming their first CBA League title with a total score of 4:0. The trophy for their victory was handed over by Anne Zhao, Managing Director of Infront, right after the game.

The final clash of this CBA season between the Xinjiang Flying Tigers and Guangdong Southern Tigers was only the fourth time the two teams had a face-off in the CBA finals history. It was also the first time that the Xinjiang Flying Tigers were victorious in their fifth appearance at the CBA Finals.

Infront, the CBA’s exclusive media and marketing partner, helped secure 29 sponsors in total for the 2016/17 season. The sponsorship portfolio is led by Li Ning as Official Strategic Partner and eight Official Partners (Baofeng Sports, FAW-Volkswagen,, Mobil, PPTV, Sohu, Stanley, Laoshan Beer). The CBA League was broadcast on approximately 20 TV stations across mainland China, including CCTV and a number of regional TVs. The territories of Hong Kong and Tawain were supplied with coverage through broadcasters I-Cable and Eleven Sports Network respectively.

About Wanda Sports

Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.