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Marketing and hospitality partnership for 2022 IIHF Worlds

2 min read

Exclusive partnership to meet demand for local sponsorship and hospitality opportunities in the Finnish market

Zug/Helsinki, Switzerland/Finland – The Finnish Ice Hockey Association (FIHA), Infront, a Wanda Sports Group company, and TMG Sports, the Finnish sports marketing specialists have agreed a partnership to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 IIHF Ice Hockey World Championship set to take place in Helsinki and Tampere in less than three years' time.

The commercial offering set by the FIHA's Organising Committee will include a limited number of Official Partner sponsoring packages made available to Finnish companies who want to associate their brand with the 2022 IIHF Ice Hockey World Championship. It will also incorporate a broad range of hospitality packages providing access to the best seats and VIP areas of both arenas.

TMG Sports, in close collaboration with Infront and the FIHA will be responsible for the commercialisation of all available local sponsoring and hospitality packages and will also manage the implementation of both elements closer to the event.

Delivering the best local marketing opportunities

Infront Senior Vice President of Spectator Sports Bruno Marty said: " Infront has a long history of successfully partnering with Organising Committees at previous IIHF Ice Hockey World Championships. TMG Sports has extensive commercial experience and a broad network in the Finnish market. Including them as an additional partner alongside the FIHA will allow us to jointly offer an appealing range of marketing and hospitality opportunities for all clients in Finland."

FIHA’s Heikki Hietanen, General Secretary of 2022 IIHF Ice Hockey World Championship said: "The 2022 IIHF Ice Hockey World Championship will be one of the most important sports events to take place in Finland in the years to come. Our close collaboration with Infront and TMG Sports will help our Organising Committee to properly accommodate the expected high demand for premium local marketing and hospitality products around the event."

TMG Sports Founder and Chairman Tero Kumpulainen said: "We look forward to working with Infront and the FIHA and are fortunate to have a team here at TMG that can lend its combined experience from both the 2012 and 2013 IIHF Ice Hockey World Championships in Finland to help deliver an exclusive local marketing and hospitality offering for our clients in 2022."

The 2022 IIHF Ice Hockey World Championship will take place from 13-29 May.

About FIHA

Finnish Ice Hockey Association is the organizer of the 2022 IIHF Ice Hockey World Championship in Tampere and Helsinki. 2022 will be the ninth time a men’s World Championship tournament will be organized in Finland - Finland has hosted the event also in 1965, 1974, 1982, 1991, 1997, 2003, 2012 and 2013. Finnish National Team Leijonat has won the World Championship title three times: in 1995, 2011 and 2019. 

About TMG Sports

TMG Sports is Finland based sales and marketing agency. Our experienced team is working daily with the most valuable Finnish and International sports properties.  We are dedicated to bringing added value on the rights holders that we represent, and to help sponsors to get best possible return on their sports marketing investments. More information: Tel. +358 40 511 5002