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Infront acquires new partner in ADAC

2 min read

Partnership with Europe's leading motor sports organizer

Frankfurt, Germany – ADAC and Infront, a Wanda Sports company, have agreed a new long-term partnership that will encompass full cooperation with regards to the sports marketing of the ADAC motor racing series and classic events. Amongst others, Infront will market the ADAC GT Masters, one of the world's leading series in GT sport and the ADAC Rallye Deutschland, the German stage of the FIA World Rally Championship, as well as a range of racing series from the broad portfolio of ADAC Motorsport.

ADAC Managing Director Lars Soutschka: "ADAC Motorsport stands for fascination, passion and performance in everything it does from the successful promotion of young talents to the running of internationally recognized series. The ADAC e.V. is one of the biggest organizers of motor sport in Europe on both two and four-wheels and also on water. We are delighted to be in a position to further develop our race series and classic motoring events through Infront Sports & Media, thus making them more accessible to an even wider audience."

High-quality formats with enormous potential

Thomas Voss, ADAC Director Motorsport and Classic Motoring: "As the world's leading sports marketing agency, Infront Sports & Media is the perfect partner for ADAC Motorsport and Classic. Series like the ADAC GT Masters, the ADAC MX Masters and the ADAC Rallye Deutschland, one of Germany's largest sporting events, enjoy an international reputation. We are looking forward to further develop the marketing of our series with Infront Sports & Media."

Marco Sautner, Managing Director of Infront Germany: "Motor sport is extremely important, both in Germany and internationally, and has a very attractive target audience. The various ADAC racing series have particularly high-quality formats with enormous potential. We intend through our extensive network and international expertise in all areas of sports marketing to develop motor sport even further together with the ADAC and look forward to our successful joint cooperation."

About ADAC e.V.

The ADAC e.V. organizes around 30 race series, events and schools annually for close to 2,000 participants and over two million spectators at circuits and tracks. The stand-out series and events include the ADAC Rallye Deutschland, the ADAC GT Masters, the ADAC MX Masters, the ADAC Formula 4, the ADAC TCR Germany and the Deutsche Rallye Meisterschaft (DRM).

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Group, part of the Chinese conglomerate the Dalian Wanda Group.