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Paris, France - France Galop, who together with LeTROT (parent company of trotting races) owns the French betting company PMU, has chosen the international sports marketing company Infront Sports & Media to support their overall development strategy alongside the marketing of their prestigious events. The French company organises galloping races including major events as the Qatar Prix de l’Arc de Triomphe, the Prix de Diane Longines, the Prix du Jockey Club and also operates the following six hippodromes: Longchamp, Auteuil, Chantilly, Deauville, Saint-Cloud and Maisons Laffitte.
As part of the agreement, Infront will build a new sponsorship package around prestigious events such as the Grand Steeple-Chase de Paris, the Meeting de Deauville Lucien Barrière and the Grand Prix de Paris and will also provide support in the context of other events operated by France Galop. Partners will be provided with an opportunity to benefit from a year-round presence and visibility across the various hippodromes managed by France Galop – including the new event Nouveau Longchamp – which is scheduled to launch in autumn 2017.
Jean Christophe Giletta, Deputy General Manager of France Galop, said: “The decision to partner with Infront to further strengthen the commercialisation of our major events is part of our overall development strategy to position the galloping races as a major player in the sports and entertainment market.”
Jean-François Jeanne, Managing Director of Infront France, added: “France Galop presents a great opportunity to brands – it not only develops an annual calendar of more than 7,100 flat and jump races in France but also organises other internationally renowned sports events. The sponsorship packages will allow brands to associate with one of the most prestigious sports in the world and take advantage of the intense emotions generated.”
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.