Zug, Switzerland - The Badminton World Federation (BWF) and 12BET have agreed a partnership that will see the global betting and gaming brand become an Official Partner of the TOTAL BWF World Championships 2017 taking place in Glasgow, Scotland from 21 to 27 August.
Brokered by Infront Sports & Media, a Wanda Sports company, the agreement will provide 12BET with product category exclusivity and branding within the arena’s field of play. Founded in 2007, 12BET have since been involved in various sports – amongst others as sponsor of the 2015 All England Open Badminton Championships, major snooker events and agreements with various football clubs such as Sevilla FC, Newcastle United, Wigan Athletic, Crystal Palace F.C., Leicester City and Arsenal F.C.
12BET Spokesman Rory Anderson said: "We are delighted to add the BWF World Championships to our growing sports sponsorship portfolio. It is a huge event that will be broadcast in several of our key target markets. All the top players in the world will be taking part. We wish them the best of luck in what promises to be an enthralling event.”
BWF Secretary General Thomas Lund welcomed 12BET as an Official Partner of one of BWF’s most prestigious events, which will have massive global appeal: “We are pleased to add 12BET as a corporate partner for the TOTAL BWF World Championships 2017 in Glasgow. This tournament is the highlight of the 2017 season, bringing together badminton’s most accomplished players. It will be watched keenly by millions globally and will offer significant worldwide exposure for the 12BET brand.”
BWF is the international governing body of the sport of badminton, recognised by the International Olympic Committee. It is the successor organisation to the International Badminton Federation (IBF) which was founded on 5 July, 1934. The IBF was rechristened the Badminton World Federation in 2006. The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level. The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience, and to create innovative, impactful and sustainable development initiatives. The Badminton World Federation (BWF) has its headquarters in Kuala Lumpur, Malaysia, with 188 member associations worldwide. Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
12BET (pronounced one-two bet) has been operating since 2007. The company secured an Isle of Man license in 2010. As an in-play football betting specialist, 12BET offers thousands of in-play football betting opportunities each week. It also offers over 25 sports and is available on desktop, mobile and tablet.
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.