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Infront seals media rights agreement for ISU with NENT Group

2 min read

NENT Group to show exclusive live coverage of ISU speed skating and figure skating events for the next four seasons

Zug, Switzerland – Infront today announced that it has sold the exclusive Nordic media rights to the main International Skating Union (ISU) competitions to Nordic Entertainment Group (NENT Group) until and including season 2022/23.

The deal ensures close to 400 hours of coverage from ISU events around the world live every season on NENT Group's Viaplay and Viafree streaming services and Viasat pay-TV channels in combination with substantial exposure on its free-TV channels.

NENT Group will offer viewers in Sweden, Norway, Finland and Denmark exclusive live coverage of the following ISU events:

  • ISU Speed Skating Championships
  • ISU World Cup Speed Skating
  • ISU Short Track Speed Skating Championships
  • ISU World Cup Short Track Speed Skating
  • ISU Figure Skating Championships
  • ISU Grand Prix of Figure Skating
  • ISU World Synchronised Skating Championships

Bruno Marty, Infront's Senior Vice President Winter Sports: “This marks one of our first deals in our new partnership with ISU. We are proud to have brought NENT Group on board, who with their intensifying commitment to winter sports and diversity of platforms and outlets will surely help us further elevate interest in these thrilling sports. The distribution on NENT Group’s streaming platforms and substantial exposure on free-TV will enable access to a large, passionate and growing audience across the Nordic region.“

Anders Jensen, NENT Group President and CEO: “This landmark agreement is yet another milestone for NENT Group as we continue to redefine the streaming and TV viewing experience for sports fans across the Nordic region. ISU skating attracts millions of viewers and is an ideal complement to our recently acquired winter sports rights. The planet’s fastest and most skilled skaters, at least three ISU competitions in the Nordic region, and NENT Group’s world-class commentary and production capabilities mean our viewers have even more to look forward to over the next four seasons.”

About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year.

About NENT Group

Nordic Entertainment Group AB (publ) (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is listed on Nasdaq Stockholm (‘NENT A’ and ‘NENT B’).