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Infront and the Italian Golf Federation reach landmark agreement

2 min read

The 11-year contract includes event management, marketing and digital rights; and secures the Ryder Cup 2022 to be hosted in Rome

Rome, Italy — Infront Sports & Media, a Wanda Sports company, has signed a long-term agreement with the Italian Golf Federation for event management, marketing and digital rights of Italian flagship golfing events. The agreement will cover a total of 129 events, including 11 editions of the Italian Open, 88 events of the Italian Pro Tour and 30 events in the 2022 Road to Roma project. Details of the 11-year partnership were released today at a press conference in Rome in the context of the 2022 Ryder Cup, which will take place in the Italian capital Rome. The new agreement corroborates the diversification strategy of Infront Italy.

Luigi De Siervo, CEO of Infront Italy: “The partnership signed today with the Italian Golf Federation represents an important step for Infront, especially in Italy. Long-term agreements allow us to work steadily, and have a significant impact on the development of this popular sport - both from an economic point of view as well has in terms of expanding the profile from a grassroots level. Through our international network, sports marketing expertise and digital skills, we will bring significant benefits not only financially, but also in terms of attracting high-profile international brands and promoting our country and its characteristics to the world.”

Stephan Herth, Executive Director Summer Sports at Infront: “This landmark agreement demonstrates that the federation shares common goals with us – success through long-term commitment. Italy was able to thrive against strong other bid countries. With the Ryder Cup 2022 taking place in Rome, Italy shows that it can attract and host major and high level events. We are excited to walk this path together, boosting golf in Italy while offering fans, sponsors and broadcaster the best possible experience.”

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.

About Wanda Sports

Wanda Sports is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN and Wanda Sports China. The headquarters are in Guangzhou, China.