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Hammer heads for Limburg

2 min read

Hammer returns to Limburg following successful kick off in Stavanger


Limburg, Netherlands – The world's best pro-cycling teams are preparing to go all out against each other for the second weekend in-a-row as the Hammer Series moves from Norway to the Netherlands.

Hammer Series racing is all about the team - there are no individual prizes - with each event featuring three races over three days. The Hammer Climb, Hammer Sprint and Hammer Chase are designed to test every facet of bike racing and the strongest team is sure to come out on top.


Watch the action

But how can you join the excitement if you are not lucky enough to be at the race? Live coverage, results and in-race data will be streamed live on Facebook, Twitter  and Daily Motion free of charge as the action unfolds.

Last weekend's opening event in Stavanger pulled in a huge number of fans across the globe on social media.


Mitchelton-SCOTT triumph at Hammer Stavanger


Mitchelton-SCOTT produced yet another world-class performance to triumph in the Hammer Chase at Hammer Stavanger and achieve a clean sweep of victories. The Australian team won Friday's Hammer Climb, Saturday's Hammer Sprint and powered to victory in a time of 53'47" in Sunday's Hammer Chase with some serious power by Cameron Meyer.

Infront, as the co-owner, is responsible for media and sponsorship sales for the Hammer Series on an international basis as well for the TV production. Furthermore, it is handling together with Velon the event - as well as the brand management for the entire event series. An integral part of this joint collaboration was also the strategic concept and development of the Hammer Series with its new and attractive race format.

About Infront Sports & Media


Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from over 40 offices across more than 13 countries, delivering 4,100 event days of top class sport around the world every year. In 2015, Infront was integrated into Wanda Sports Group, part of Chinese conglomerate Dalian Wanda Group.

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