Skip to content

Sven Biner appointed as Director Sports Services at Infront Sports Media

1 min read

Zug, Switzerland – Infront Sports & Media has appointed Sven Biner as new Director of its Sports Services unit. In this position he will be responsible for the Group’s comprehensive and well-established Sports Services portfolio, including Broadcaster Servicing, Live Advertising Solutions, Sponsorship and Hospitality Services.

Sven Biner will assume his position from 1 April 2015, contributing his extensive sports marketing experience and a broad network across the industry. The 38-year old joins Infront from his position as Senior Asset Manager for Global Sports Marketing at adidas (sports equipment), where he is currently in charge for managing and developing the FC Bayern München partnership and for driving the internal LED and digital overlay task force. Previously, Sven Biner has worked for the UEFA EURO™ 2008 and 2012 in Hospitality Services Management. Further job roles include Head of Sales & Sponsoring at Octagon, as well as Product Manager at Intersport (sports retailer) and Salomon (sports equipment).

Sven Biner takes over from Thomas Lessenich who will now – as previously announced – fully focus on his new position as Managing Director of the AspireInfront joint venture in Qatar. Sven will report to Dr. Uwe Ploch, member of Infront’s Extended Management Team.

About Infront Sports Services

A comprehensive set of support services contribute to the operational success of all Infront's sports media and marketing capabilities:

  • Broadcaster servicing/account management;
  • Sponsorship implementation/incentive travels;
  • State-of-the-art LED board systems and other live advertising solutions;
  • Communication, branding and design services, including event logo and mascot creation, concept and appearance, and venue dressing;
  • Event and full-service hospitality management including elaborate concept, creative cuisine, design, decoration, lighting, entertainment and marketing;
  • Management of ticketing concept, policy, pricing strategy, administration, promotional campaign and sales.

About Infront Sports & Media

Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from over 25 offices across 13 countries, delivering 4,000 event days of top class sport around the world every year.

Discover more