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Infront unveils new digital force

2 min read

Focus on connecting sports industry to global audiences, fusing storytelling with technology

Zug, Switzerland – Infront announced today the launch of, an independent entity aimed at becoming the world's leading digital media and solutions company that connects brands and sports rights holders to global fan audiences.

The new subsidiary brings together the entire brand and media competences of the Infront Group, including its in-house Infront Digital Service unit as well as New York-based OMNIGON, the digital services firm that caters to the sports and entertainment industries and which Infront acquired fully in 2019. has a global workforce of over 250 working from Zug, New York, London, Los Angeles, Paris, St. Petersburg and Toronto.

Pooling its expertise into a natively digital brand will allow Infront to be more agile in responding to evolving trends in media consumption of sports. Through investing substantially in digital reach, engagement and monetisation capabilities, can drive the digital transformation process for rights holders and brands, helping them grow their audiences through content and engaging experiences.

“The launch of is an important step for Infront. Our group strategy and our business model is constantly evolving and diversifying to address the changing marketplace and the needs of our existing and future customers,” said Infront President & CEO Philippe Blatter.

“ is a rare breed in the digital media industry in that it combines product design, platform technology, data science, storytelling, and a direct-to-consumer as well as B2B service offering – all under one roof. “We can drive the digital transformation process by leveraging data science to understand how audiences behave, and what they seek, building memorable experiences, and commercialising these connections to help our customers grow their businesses,” he added.

Taking the helm at as CEO is Christoph Heimes, Infront’s Senior Director of Digital Media, Platforms and Services, and former YouTube Head of Sports, EMEA.

“The new company is built on an obsession for bridging the gap between storytelling and technology, connecting businesses to an entirely new age of consumer that demands their content be presented differently,” Heimes said. “Through collaborations and partnerships with digital innovators from around the world, we’re strategically and creatively going to be changing how fans experience sports, media and entertainment,” he added.

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About Infront

Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of around 1,000 staff working from 39 offices across more than 14 countries, delivering approximately 4,000 event days of top class sport around the world every year.

About brings together the OMNIGON brand and Infront’s digital services to bridge the gap between storytelling and technology, creating digital platforms and experiences and using data-driven insights to help global brands reach their audiences and monetise their investments. Working with many of the biggest names in sports, media, entertainment, and active lifestyle, has a workforce of over 250 operating out of Zug, New York, London, Los Angeles, Paris, St. Petersburg and Toronto.

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