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Infront to reorganise business in the Netherlands

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Zug, Switzerland – The international sports marketing company Infront Sports & Media, a Wanda Sports company, is reorganising its Dutch business operations. As of July 2017, all projects of Infront Netherlands, which are mainly related to the ISU (International Skating Union) sports of speed skating and short track speed skating, will be managed and operated from the headquarters in Switzerland and its subsidiary in Austria.

“By integrating the activities of Infront Netherlands into Infront in Switzerland and Austria, we are able to fully leverage synergies and at the same time provide our clients with the consolidated knowledge and experience of our winter sport teams in these two countries”, says Bruno Marty, Executive Director Winter Sports.

About Wanda Sports

Wanda Sports, a 100% subsidiary of Wanda Group, is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & Vice Chairman Philippe Blatter, Wanda Sports incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

About Infront Sports & Media

Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.

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