Badminton World Federation and Infront Productions
Each season, the BWF World Tour delivers hundreds of matches across multiple continents and time zones. Since 2018, Infront Productions has worked in close partnership with the Badminton World Federation to manage the end-to-end production of live and non-live content, shaping how the sport is broadcast, packaged and told to a global audience.
Key priorities for the BWF production strategy include:
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Maintaining clarity and quality across complex multi-court live environments
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Building year-round fan engagement through non-live and magazine programming
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Developing athlete-led storytelling to humanise the sport
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Delivering fast, flexible content for broadcasters and digital platforms
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Ensuring consistent editorial tone and visual identity across the global calendar