Discover how brands activate through the IIHF Ice Hockey World Championship and connect with passionate international sports audiences across broadcast, digital and live experiences.

What’s inside the Playbook

• Audience and reach insights

• Sponsorship activation opportunities

• Broadcast and digital visibility

• Fan engagement examples

• Hospitality and B2B opportunities

Key sponsorship facts

Up to 20:1 sponsorship ROI potential

76% of event impressens generated through free-to-air TV

25.6 billion total event impressions

215M cumulative live TV audience