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1. It's a way to become part of the change and help create equity
Investing in women’s sports is not just a business strategy; it’s a commitment to gender equality and social change. As specialists in sports marketing, we understand the power of these investments to transform perceptions and inspire action. Join us in pushing for a more equitable sports world.
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2. They are becoming more attractive for viewers and have huge potential for further rapid growth
From record-breaking attendance at events to increased media coverage, the momentum is undeniable.
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3. People are more likely to favour a brand that sponsors a women’s sport
People are more likely to favor a brand that sponsors women's sports, with 84% of general sports fans interested in women's sports, and women, who often have household purchasing power, being particularly supportive of these sponsors.
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4. Audiences are already noticing the increase in women’s sports sponsorship
Over a third of people in Europe have noticed that sponsorship for women’s sports has improved in the past five years.
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5. Women’s sport is currently delivering a superior return on investment
Sponsorship packages in women's sport are substantially more accessible for a wider scope of brands.
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