Infront expands skiing portfolio through new Swiss-Ski media rights agreement
New partnership to cover all FIS World Cup events until end of 2027/28 season
Zug, Switzerland – Infront and Swiss-Ski have reached a six-season agreement for the international media rights to FIS World Cup events organised by Swiss-Ski until and including the 2027/28 season.
The partnership encompasses all FIS World Cup Alpine Skiing, Nordic Combined, Cross-Country Skiing, Ski Jumping, Snowboard, and Freestyle events as well as all FIS-sanctioned Summer Grand Prix Ski Jumping events, across all platforms.
Stefan Krauss, Vice President Winter Sports & Managing Director Infront Austria says: “This agreement broadens our skiing media rights portfolio further and will see some of the top Swiss ski events brought to a wider audience. We are delighted to recommence our work with Swiss-Ski and build towards the future on what has previously been a fruitful partnership.”
Bernhard Aregger, CEO of Swiss-Ski said: “Infront has many years of experience in the international distribution of media rights, especially in winter sports. It can rely on a strong network for global sales from which both our sponsors and partners as well as snow sports fans all over the world will benefit. Swiss-Ski is therefore very much looking forward to this long-term cooperation.”