Infront expands cycling, triathlon, athletics coverage through new FloSports agreement
Top cycling tours, World Triathlon races and World Athletics one-day meetings find new streaming home in North America and Australia
Zug, Switzerland/Austin, USA – Infront and video streaming service FloSports have reached a wide-ranging agreement for the rights to some of the world’s top cycling, triathlon and athletics events.
The multi-year agreement covers a range of sports and properties including the Tour de Suisse, Tour of Flanders, Amstel Gold Race, Tour de Pologne, World Triathlon Championship Series, World Athletics Continental Tour and World Athletics Indoor Tour.
Amikam Kranz, Vice President Media Sales and Operations said: “FloSports has vast experience bringing the very best events to sports fans across both North America and Australia. This broad agreement ensures cycling, athletics and triathlon supporters from both regions have access to some of the best action in the world and we are delighted to be working alongside FloSports.”
Ryan Fenton, Director, Global Rights Acquisition, FloSports said: "FloSports’ partnership with Infront represents our ongoing commitment to the investment in global sports like cycling and track & field. We look forward to collaborating with the Infront team to bring these world class events to fans throughout North America and Australia."
The Tour de Suisse and Tour de Pologne will appear exclusively on the streaming service in both North America and Australia whilst the Tour of Flanders and Amstel Gold Race will be co-exclusively broadcast in Australia by SBS. The agreement for all properties runs from 2021 until the end of 2024.
FloSports will also carry events from the World Athletics Indoor Tour exclusively in North America and Australia from 2021-2023, World Athletics Continental Tour exclusively in North America and Australia from 2021-2023 and World Triathlon Championship Series co-exclusive with World Triathlon in U.S. only from 2021-2024.
Founded in 2006, FloSports is a subscription video streaming service dedicated to sports, offering live and on-demand access to hundreds of thousands of competition events across 25+ vertical sport categories in the US and abroad. FloSports’ vision is to give underserved sports the love they deserve. With a growing library of more than 300,000 hours of premium content including news, expert commentary, films, documentaries and more, FloSports has established itself as an innovator and leader in sports streaming. Finally, your sport has a home. For more information, please visit: flosports.tv.