Infront and FOKUS CLAN unveil adidas as new kit supplier
German FIFA esports organisation also extend OUTFITTER merchandising partner agreement
Zug, Switzerland/Frankfurt, Germany – FOKUS CLAN, one of Germany's top football esports organisations, will wear jerseys equipped by adidas for the 2020/21 season after an agreement was brokered by Infront, a Wanda Sports Group company.
In addition, OUTFITTER, the online specialists for soccer, team sports & athleisure, has extended its agreement with FOKUS CLAN, providing merchandising and streetwear for the team and its fans.
Thomas Bohner, Head of Marketing at OUTFITTER said: “FOKUS CLAN is the perfect partner for us to implement our expertise as a both a team sports and esports specialist. We are therefore very pleased to equip FOKUS CLAN with high-quality products from adidas and to distribute the collection exclusively.”
Hanspeter Tinner, Spokesman of the FOKUS CLAN Management said: "The product partnership between adidas and our organisation is another piece of the puzzle in our efforts to become the best and most attractive FIFA team in the world. Our players will certainly wear the three stripes with great pride. We would like to thank our partners OUTFITTER and Infront for making this great partnership possible."
Marco Sautner, Managing Director of Infront Germany said: "The product partnership with adidas, which was established in cooperation with OUTFITTER, clearly illustrates the attractiveness and charisma of the team. At the same time, the partnership demonstrates the increasing relevance of esports and the great potential for brands to be promoted in this environment. We look forward to seeing the FOKUS CLAN in the adidas jersey on the virtual goal hunt and wish all participants a successful season."
With a total of more than 50,000 articles, OUTFITTER Teamsport GmbH is one of the largest online specialists for soccer, team sports & athleisure. In addition, the company offers club and company outfits as well as corporate fashion. Founded in 1998 and headquartered in Großostheim, OUTFITTER GmbH runs, besides its online business, a concept store in Frankfurt and an outlet at its own logistics center in Mainz-Kastel. Since 2018 OUTFITTER GmbH has been part of the newly formed SIGNA SPORTS UNITED.
About FOKUS CLAN
The first professional esports club that is 100% focused on the topic of digital soccer. An Esports brand that lives the values of real sports. A goal for young gamers and the next generation of FIFA athletes. An attractive content platform with enormous digital reach. In short: The most ambitious project in FIFA Esports - that's FOKUS CLAN. Founded in 2018 by FIFA professionals and influencers, it is an honor for every gamer to be part of this special team. The FOKUS CLAN is exclusive and combines the best from the worlds of entertainment, gaming, FIFA esports and influencer marketing. (#fullfokus)