MXGP in pole position on partnerships
Lineup of new and renewed partnerships announced since Infront Moto Racing rebrand
Zug, Switzerland – Brands continue to put their faith in the increasing growth of MXGP after several partners signed agreements with Infront Moto Racing over the last month.
The Motocross World Championship promoter, which was acquired by Infront in January 2019, underwent a rebrand from its previous name Youthstream to incorporate its parent company's title ahead of the new season in February.
Despite the COVID-19 outbreak, partners are still investing in the sport.
David Luongo, Infront Moto Racing CEO: "It is encouraging that Infront Moto Racing remains such a strong draw for top motorsport brands despite the challenging time we are having on sport around the world. MXGP can celebrate a globally engaged fanbase and we are going to grow even more under the umbrella of Infront and thank to its fantastic reputation worldwide."
Yamaha is the latest brand to associate itself with MXGP after it was named the official service vehicle supplier of the FIM Motocross World Championship. The two-year agreement, which increases the visibility and a strengthen the already great collaboration with the brand, will see Yamaha provide Infront Moto Racing with a fleet of seven off-road utility vehicles that will be used by the MXGP Promoter to assist their logistics team in the running of the FIM Motocross World Championship.
Five other brands synonymous with motorsport have also renewed their agreements with Infront Moto Racing.
Fox Racing, the global leader in motocross and mountain biking equipment and clothing, extended its partnership with the FIM Motocross World Championship for three more years, continuing as the official apparel partner. Dunlop prolonged its agreement as one of the official tyre suppliers of the series for another three years. Athena, the global leader for Engine Control Units; Wiseco, specialists in piston design and manufacturing; Rekluse, a leader in premium clutch products and ProX Racing Parts also underlined their presence in MXGP through renewed global partnerships. In addition popular Italian wine brand Santero will continue to supply drinks for the VIP Gold Skybox Restaurant as well as sparkling wine for the podium celebrations and top Italian helmet manufacturer Just1 Racing, part of the international H&H Group, extended their partnership for another season.