Infront, IAAF and Diamond League reach landmark media rights agreement
New international rights partnership includes Diamond League Series events from 2025
Doha/Zug, Qatar/Switzerland – Infront, a Wanda Sports Group company, has expanded its portfolio through a new five-year agreement with the International Association of Athletics Federations (IAAF) and the Diamond League AG for the international media rights to the elite track and field circuit.
The partnership also includes a 10-year international media rights agreement for a second international tour, a series of one-day meetings around the world due to be launched by the IAAF in 2020.
It marks the first time Infront will represent athletics on the international stage and expands the company's role in the sport following the marketing rights partnership with the Italian Athletics Federation (FIDAL) in July 2018.
Representing broadcast rights for global athletics
Infront will be responsible for sourcing international broadcasters for all IAAF Diamond League meetings for five seasons starting in 2025 as well as the new international tour, which is an upgrade of the current World Challenge series, for 10 seasons from 2020.
Infront President and CEO Philippe Blatter said: "With the exciting reforms presented by the IAAF, we are thrilled to play a major role in the future of athletics. The Diamond League is an exceptional platform for athletes to showcase their talent and we are confident our expertise in content delivery will match the Diamond League's prestige and secure the global exposure it deserves. Additionally, we are delighted to partner with IAAF around the newly created international tour which will provide additional exposure and awareness for the sport."
IAAF President Sebastian Coe said: "The IAAF and Diamond League are embarking on a new chapter in their history and I am delighted to welcome Infront on board. The organisation's experience and passion in delivering top-quality events to a global audience is something the sport will benefit from. We look forward to working with them over the next 10 years."
Infront's parent company Wanda were also unveiled as the new Title Sponsors of the Diamond League.