Since joining Infront in 2006, Bruno has been instrumental as Senior Vice President of the Winter Sports division and was responsible for the relationships to all Olympic winter sports federations. Bruno’s impressive sports background includes experience as former CEO of the Swiss Ski Federation, launching two sports schools and building up the Sports Practice for McKinsey & Co. (in addition to heading McKinsey’s Swiss Practice). Bruno holds a business degree from the University of St. Gallen and an INSEAD MBA.