Guided by Infront’s expertise in international sports sponsorship, this Playbook outlines how Curling works as a commercial platform, from audience and media footprint to real-world visibility and brand use cases.

What’s inside the Playbook

• Who brands actually reach through Curling sponsorship

• The global broadcast and media footprint of Curling events

• What sponsorship visibility looks like in practice (TV, on-site, activation)

• Why Curling performs well for credibility, recall and long-term ROI

• How brands typically use Curling sponsorship strategically

Key curling sponsorship facts

136 million cumulative TV audience

53 broadcast markets worldwide

1,385+ hours of cumulative TV coverage

7.7billion event impressions globally

50 / 50 male-female audience split

Strong reach in Canada, China, Japan, Germany, Sweden, Switzerland