OUR HERITAGE IN SPORTS
Area
All
New Business
Growth
Award
Milestone
Innovation
Years
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
1999
1997
1996
1993
1986
1981
1980
1973
2024 / 03
HYROX named to Fast Company’s annual list of the World’s Most Innovative Companies of 2024
Award
2024 / 03
Infront’s Stefan Krauss hands over to Julien Ternisien and Hansjörg Jeserznik
Milestone
2024 / 03
Infront unveils complete digital solution with Engines 365
Milestone
2024 / 02
Lega Serie A and Infront partner in Asian media rights deal
New Business
2023 / 10
Infront and ADAC accelerate together
New Business
2023 / 09
Infront Bettor announces five-year partnership with LFP
New Business
2023 / 09
Infront secures landmark five-year global partnership with International Tennis Federation
New Business
2023 / 06
IOC announces Infront as exclusive Central and South East Asia Media Rights holder for 2026-2032 period
New Business
2023 / 06
Infront secures exclusive marketing agreement with Germany’s easyCredit BBL
New Business
2023 / 05
Infront publishes its first ESG Report
Milestone
2023 / 04
Swedish Top Handball Leagues team up with Infront for game-changing digital transformation
New Business
2023 / 03
World Athletics and Infront extend media rights agreement
New Business
2023 / 03
Infront expands endurance sport digital solutions portfolio through MarathonFoto acquisition
Growth
2022 / 11
Infront steps-up tech offering through Pico Get Personal acquisition
Growth
2022 / 10
Infront bolsters fitness portfolio through further HYROX investment
Growth
2022 / 09
Top tier rights and bold technical vision at heart of new Infront Bettor service
New Business
2022 / 07
Infront builds on running portfolio through investment in Blackmores Sydney Marathon
Growth
2022 / 06
Infront is proud to be listed in the top 5 most attractive employers in sport in the sports marketing agencies category
Award
2022 / 03
Infront Lab wins the ISC International Sports Fan Engagement Award for the Innovation Game with the 1. FC Köln
Award
2021 / 12
ÖSV and Infront agree on long-term partnership
New Business
2021 / 11
Infront launches “Brave New Sport” to fuel fresh dialogue on the desirable future of sport
Innovation
2021 / 08
Infront expands footprint in Africa through stake in Sanlam Cape Town Marathon
Growth
2021 / 04
Infront to manage Italy's Serie A international media rights until end of 2023/24 season
New Business
2021 / 02
Professional Squash Association (PSA) and Infront sign equity investment and comprehensive partnership agreement
New Business
2021 / 01
Infront and the International Paralympic Committee (IPC) sign ground-breaking media rights partnership
New Business
2021 / 01
Infront’s cycling portfolio moves up a gear through Flanders Classics and Amstel Gold Race partnership
New Business
2020 / 12
Infront Lab partners to receive three SportsPro OTT Awards: Golden Award Best Tech Company (WSC), Silver Award Best Anti-Piracy (Videocites), Golden Award Best Start-up Tech Company (minute.ly)
Award
2020 / 11
IGBS wins award for The Rugby World Cup Semi Final 2019 England vs New Zealand
Milestone
2020 / 09
Infront to exclusively manage Lega Basket Serie A's marketing, sponsorship and digital rights for next three seasons
New Business
2020 / 05
IGBS and World Rugby were recognised at the SVG Europe TV Awards with the ‘Outstanding Production Achievement – Event’ award for the coverage of the Rugby World Cup Japan 2019™
Award
2020 / 02
Infront and IBU take partnership into third decade with extended agreement
Milestone
2020 / 01
Infront continues technology drive with Videocites investment
Growth
2019 / 12
CHL and Infront extend partnership until 2028
Milestone
2019 / 12
Infront makes strategic investment in HYROX, the world series of fitness
Growth
2019 / 12
Infront grows role with CEV through prolongation
Milestone
2019 / 09
Infront, IAAF and Diamond League reach landmark media rights agreement
New Business
2019 / 09
IIHF extends media and marketing partnership with Infront until 2033
Milestone
2019 / 09
Infront Productions completes successful test of 5G production at BMW BERLIN-MARATHON
Innovation
2019 / 07
Infront takes stake in tech start-up Minute.ly
Growth
2019 / 06
Infront and IOC sign exclusive media rights partnership for Sub-Saharan Africa
New Business
2019 / 05
Infront strenghtens leading position in Personal & Corporate Fitness with Megamarsch acquisition
Growth
2019 / 05
English Premier League (EPL) appoints Infront as exclusive media rights partner in Sub-Saharan Africa
New Business
2019 / 04
Acquisition of UK's Threshold Sports broadens Personal & Corporate Fitness portfolio
Growth
2019 / 01
Infront and ISU pair up for new exclusive media rights partnership
New Business
2019 / 01
Infront moves into motocross (MXGP) with Youthstream acquisition
Growth
2018 / 11
Infront launches Fan+, a fan-orientated app for Italian football clubs
Innovation
2018 / 08
Exclusive SPFL media rights partnership bolsters UK football presence
New Business
2018 / 07
Infront adds Athletics to portfolio with FIDAL partnership in Italy
New Business
2018 / 06
Infront acquires Italian mass participation cycling events Granfondo Campagnolo Roma
Growth
2018 / 06
XLETIX GmbH acquisition strengthens themed run portfolio
Growth
2018 / 06
For the first time, HBS produced the 2018 FIFA World Cup™ entirely in UHD as well as with 360 degree cameras for a VR experience
Innovation
2018 / 05
Infront and EHF expand 25-year-long partnership
Milestone
2018 / 05
Virtual advertising implemented for the first time at the IIHF Ice Hockey World Championship
Innovation
2017 / 12
Infront unveils new strategy and brand identity
Milestone
2017 / 10
Infront wins "Agency of the Year" at TV Sports Awards for the second time in a row
Award
2017 / 05
Extension of 25 year partnership between SKODA and the IIHF Ice Hockey World Championship to 2021, and crowned with a new entry in the Guiness World Records
Milestone
2017 / 04
Infront adds golf to portfolio with FIG partnership
New Business
2017 / 02
Media and broadcast rights of the FIS Freestyle, Freeski & Snowboard World Championships 2019 acquired
New Business
2016 / 11
Acquisition of French agency SELLA Communication
Growth
2016 / 10
Infront wins "Agency of the Year" at the TV Sports Awards
Award
2016 / 09
BWF and Infront announce landmark partnership
New Business
2016 / 09
B2Run wins Health Media Award
Award
2016 / 06
FIBA joins forces with Infront to raise global impact of basketball
New Business
2016 / 01
Infront acquires majority shareholding in digital company Omnigon
Growth
2015 / 11
Dalian Wanda announces formation of Wanda Sports, combining Infront Sports & Media and World Triathlon Corporation
Growth
2015 / 05
Infront appointed to market worldwide media rights of FIA World Endurance Championship
New Business
2015 / 02
Referee Sportsmarketing in the Netherlands is acquired
Growth
2015 / 02
Formation of dedicated Active Lifestyle & Endurance unit (re-launched in late 2017 as Personal & Corporate Fitness)
Growth
2015 / 02
Wanda Group acquires Infront Sports & Media from Bridgepoint
Growth
2014 / 11
New marketing concept developed, including first-ever usage of illuminated advertising banners in winter sports
Innovation
2014 / 10
Introduction of a new brand identity together with TBF to launch the 2014/15 Turkish Basketball League season
Innovation
2014 / 07
InfrontRingier takes over the organisation and marketing of the Tour de Suisse
New Business
2014 / 07
Infront Turkey is fully operational with new office opened in Istanbul
Growth
2014 / 07
Infront chosen by World Marathon Majors to support development of integrated marketing platform
New Business
2014 / 07
Happy 10k running series launched in China
New Business
2014 / 06
IOC appoints Infront as exclusive media rights partner in Sub-Saharan Africa for the 2014 Winter Olympics, the 2014 Youth Olympic Games and the 2016 Summer Olympic Games
New Business
2014 / 02
Infront France becomes Official Hospitality Agent for 2015 Rugby World Cup in France
New Business
2014 / 02
Infront acquires media, broadcast, production as well as advertising rights for the FIS Alpine and Nordic Ski World Championships 2019 and 2021
New Business
2013 / 12
Infront acquires B2RUN – one of Europe’s largest corporate running series - further expanding the endurance and mass participant segment of its portfolio
Growth
2013 / 11
Partnership formed with Turkish Basketball Federation to advance basketball in Turkey
New Business
2013 / 10
Infront appointed exclusive commercial partner of the new Champions Hockey League
New Business
2013 / 07
Italian Winter Sports Federation FISI appoints Infront as marketing agent and advisor
New Business
2013 / 07
Infront Pan-Asia is launched in Singapore
Growth
2013 / 06
HBS performs first ever 4K production trials at the FIFA Confederation Cup 2013
Innovation
2013 / 01
Infront and Designwerk are awarded the 2013 Golden Transform Award for re-branding the FIM Superbike world championship
Award
2013 / 01
Infront acquires international media rights to FIS Nordic Ski World Cups in Finland, now encompassing almost the entire FIS Alpine and Nordic Ski World Cup series
New Business
2013 / 01
Infront becomes Hospitality Sales Agent of Stade de France
New Business
2012 / 12
HBS appointed TV Production Partner of World Rally Championship for 2013
New Business
2012 / 10
Infront wins Sportel Golden Podium award for media production of Ironman promotional trailer
Award
2012 / 09
Li Ning sponsorship of CBA League negotiated by Infront becomes the biggest sponsorship commitment ever secured for a Chinese sports property
New Business
2012 / 09
UCI selects Infront to distribute media rights of the UCI Road, Track, Mountain Bike and BMX World Championship and UCI Track Cycling World Cup
New Business
2012 / 07
Infront France launched - offering its premium sales, marketing and client services to French sports rights holders
Growth
2012 / 06
LED advertising solutions provided for all UEFA EURO 2012™ matches
Innovation
2012 / 04
LED advertising is offered to commercial partners at the Men's EHF EURO for the first time together with full HD production of the event on TV
Innovation
2012 / 02
FIM Superbike World Championship re-branded for 25th anniversary to reflect the style of supreme motor racing; awarded the 2012 US Marcom Gold Award
Award
2011 / 12
Infront acquired by European private equity firm Bridgepoint
Growth
2011 / 12
Infront introduces a Grand Slam Jackpot for the 60th edition of the Four Hills ski jumping tournament
Innovation
2011 / 10
HBS receives a Golden Podium award at SportelMonaco for the coverage of the FIFA Women's World Cup Germany 2011™
Award
2011 / 10
Partnership with World Triathlon Corporation (WTC) to create a central sponsorship structure for Ironman events across Europe and South Africa
New Business
2011 / 07
InfrontRingier partners with Swiss Cycling to focus on development of cycling in Switzerland
New Business
2011 / 06
First ever LED advertising for FIFA Women's World Cup™
Innovation
2011 / 02
InfrontRingier joint venture formed between Infront and Ringier AG to exploit the Swiss sports market
Growth
2010 / 09
HBS wins Judges' award at the International Broadcasting Convention for its broadcast of the 2010 FIFA World Cup South Africa™ in stereoscopic 3D
Award
2010 / 06
First-ever 3D coverage of a FIFA World Cup™, produced and delivered by HBS, working closely with FIFA partner Sony
Innovation
2010 / 05
Infront's innovative concept to stage the Opening Game of the 2010 IIHF Ice Hockey World Championship in a football stadium wins world record for spectator attendance at an ice hockey game, with 77,803 fans
Innovation
2010 / 01
Infront is named marketing partner for the international Four Hills tournament (Vierschanzentournee)
New Business
2009 / 09
Infront invests in state-of-the-art LED venue advertising systems from market leader Imago
Innovation
2009 / 08
New collective marketing concept for FIS Alpine Ski World Cup introduced, providing higher exclusivity, impact and visibility to commercial partners
Innovation
2009 / 06
Infront Austria launched after full integration of APF Marketing Services GmbH
Growth
2009 / 06
Strategic partnership between Kofler Company and Infront Hospitality creates one of the leading sport and event hospitality and catering operations in Europe
Growth
2009 / 04
HBS supports broadcast of Europe's first-ever live 3D football match between Olympique Lyon and Paris Saint-Germain
Innovation
2009 / 01
Infront named strategic advisor to Lega Calcio, for all properties including Serie A, Serie B, the TIM Cup and the TIM Supercup
New Business
2008 / 12
Infront Hospitality Management GmbH, formerly Walch's Event Hospitality Catering, is established as Infront's hospitality subsidiary
Growth
2008 / 11
Successful partnership with the DFB is extended to include central marketing of the DFB Cup
New Business
2008 / 08
First dedicated Mobile International Signal in football (Ligue 1) and production of the first self-contained real-time signal for terminal mobile devices
Innovation
2008 / 06
Infront becomes Official Marketing Partner of the World Curling Federation (WCF)
New Business
2008 / 05
First live 3D production of IIHF Ice Hockey World Championship
Innovation
2008 / 03
HBS chosen as host broadcaster for French football's Ligue 1
New Business
2008 / 01
First international web-TV service for European Handball Championship
Innovation
2007 / 11
HBS wins ISEMS Award for 2006 FIFA World Cup™ host broadcast operation
Award
2007 / 08
Infront announces major strategic development with the launch of “Empire of Sports” – an online virtual world of sports gaming platform
Innovation
2007 / 06
Infront Germany GmbH launched in same month after acquiring DSM Sportwerbung in June - a key step in strengthening Infront's football presence in Germany
Growth
2007 / 05
FGSPORT Group joins forces with Infront to promote the FIM Superbike World Championship and is re-branded as Infront Motor Sports in late 2008
Growth
2006 / 10
Italian sports marketing agency Media Partners acquired
Growth
2006 / 10
Infront and CBA sign a ground-breaking sponsorship agreement with China Mobile Communications Corporation - one of the largest commitments at the time
New Business
2006 / 10
Infront and Dentsu launch Football Media Services joint venture to sell FIFA's Asian media rights
Growth
2006 / 09
Infront and HBS win "Judges'Award"at the IBC Awards for "New Media production at the 2006 FIFA World Cup™"
Award
2006 / 06
2006 FIFA World Cup Germany™: First global event fully produced in high definition widescreen digital format with digital media requirements embedded
Innovation
2005 / 12
Philippe Blatter joins the Infront Group to replace President and CEO Oscar Frei (takeover mid 2006)
Milestone
2005 / 06
Infront and HBS produce first preview and live demonstration of the "HDTV experience" at the FIFA Confederations Cup 2005
Innovation
2005 / 05
Long-term partnership with the Chinese Basketball league established to undertake a major marketing and re-branding of the CBA League
New Business
2005 / 05
FIS World Cup, FIS World Championships and IBU World Cup rights acquired through majority shareholding of APF Marketing Services
New Business
2005 / 01
Swedevent AB, one of Sweden’s leading marketing companies, is acquired, further expanding Nordic region business
Growth
2004 / 01
Infront China is founded, with office in Beijing
Growth
2003 / 10
A 5-year marketing agreement for the Chinese Super League is signed, signalling entry into the Chinese market
New Business
2003 / 09
Nordic sports marketing company, Sponsor Service Finland Oy, is acquired to strengthen the company's operations in the Nordic region and focus on winter sports
Growth
2003 / 02
Infront Sports & Media AG officially launched
Growth
2002 / 10
HBS wins Sportel Golden Podium Award "TV Sport image of the year" for new technological standards at the 2002 FIFA World Cup™
Award
2002 / 06
2002 FIFA World Cup Korea/Japan™: The first World Cup with fully digital coverage, and the first where host broadcast was undertaken by Infront's HBS
Innovation
2001 / 05
First in-goal cameras at IIHF Ice Hockey World Championship
Innovation
2001 / 03
Infront predecessor KirchSport AG formed, merging the sports-rights agencies of Prisma Sports & Media AG and CWL AG
Growth
1999 / 06
Host Broadcast Services (HBS) founded to produce television and radio signals for the 2002 and 2006 FIFA World Cups™
Growth
1997 / 06
FIFA Archive is created in Ipswich UK, the unique archive of all moving images from FIFA's history
Growth
1996 / 06
Infront predecessor Prisma Sports & Media founded
Growth
1993 / 07
Computer-controlled rotating boards introduced for the first time at a German National Team match offering multiple messages, but same high quality and reliability
Innovation
1993 / 06
Comprehensive partnership with the European Handball Federation (EHF) initiated, along with formation of the Men's and Women's EURO events
New Business
1986 / 06
Günther Netzer joins Group Management, representing and acting as an ambassador for the company in the world of sport
Milestone
1981 / 06
Media and marketing partnership with the International Ice Hockey Federation (IIHF) aims to take the IIHF World Championship to the next level
New Business
1980 / 06
Partnership with the German Football Association (DFB) established to further boost the appeal of the DFB team matches and the DFB Cup
New Business
1973 / 06
Infront predecessor CWL AG is founded; one of the first sports marketing agencies in the world
Growth