Beijing, China / Zug, Switzerland – Wanda Group and Infront today announced the conclusion of the company’s strategic review and sales process. Following a comprehensive assessment and considering the company’s excellent results in recent years, as well as the strength of its long-term strategic plan, the Infront Board of Directors and the Group Management have decided to further develop Infront’s leading global sports marketing and active lifestyle platforms, supported by Wanda Group as long-term majority shareholder.
The strategic review was launched in August 2023 together with Wanda Group with the objective of identifying a new strategic investor for Infront. The process attracted strong interest and resulted in high-quality discussions with potential partners. After careful evaluation of all alternatives, the Board and the management this week concluded that Infront is best positioned to realize its full potential by continuing its strategy as a stand-alone company under the existing ownership and management team, led by President & CEO Philippe Blatter.
Philippe Blatter said: “This decision provides clarity and continuity for our clients, partners and employees. Infront will continue to focus relentlessly on creating value for rights holders, brands, media partners and athletes. Over recent years, we have significantly diversified our portfolio and expanded our position across both professional and participation sports. With our global platforms and deep market expertise, we are well positioned to capture opportunities and synergies within the sports ecosystem, drive sustainable growth and deliver long-term shareholder value. We look forward to continuing our journey under the umbrella of Wanda Group, which has been a committed and supportive shareholder for more than a decade.”
Since the acquisition by Wanda Group in 2015, Infront has been performing and growing steadily, further increasing and diversifying its first-class rights and capabilities portfolio. Today, the Group occupies a leading position in the global sports business sector, enjoying successful partnerships with 200 rights holders in over 30 sports and connecting them with hundreds of sponsor, media and betting brands.
Infront has over 40 offices in more than 20 countries and a well-diversified portfolio in winter sports, football, summer sports and active lifestyle & endurance. The Group is also one of the largest producers of (live) sports content globally and a strong contester in the field of data rights. In 2025, Infront has generated revenues of over EUR 1.2 billion.
In football, it is partner to international federations (e.g. FIFA, UEFA, CAF, Concacaf) and the only player working with the five major European leagues (e.g. Serie A, La Liga, DFL, EPL, Ligue 1) as well as prestigious clubs (e.g. AC Milan, Inter Milan, SV Werder Bremen, 1. FC Köln).
In winter sports, Infront is the undisputed market leader representing six out of seven Olympic winter sports federations, including the International Ski Federation (FIS) and the International Ice Hockey Federation (IIHF).
In summer sports, Infront represents a strong rights portfolio including international federations for basketball (FIBA), handball (EHF), volleyball (CEV), badminton (BWF), athletics (World Athletics; Diamond League) and tennis (ITF, Australian Open, US Open), as well as several national competitions and clubs.
Infront is also a partner to the International Olympic Committee (IOC) for the distribution of the Olympic Television Archive and broadcast rights in 22 countries in Central and Southeast Asia. In addition, the company works with top motorsports properties (e.g. F1, WEC, DTM) and holds a long-term FIM licence to organise and commercialise MXGP competitions.
In the active lifestyle & endurance segment, Infront is a global market leader with a host of popular owned properties and strategic partnerships. The dedicated Active Lifestyle unit of Infront manages a broad portfolio of mass participation, personal, and corporate fitness assets, including the global fitness racing brand HYROX, the B2Run corporate running series, XLETIX and Muddy Angels runs, Megamarsch long-distance hikes as well as Threshold Sports, a leading UK-based endurance event organizer. Focused on fostering healthier lifestyles through sport, it organizes over 170 events annually, engaging over 1.5 million participants across the globe.
In addition, Infront has strong ties with the World Marathon Majors (WMM) and holds equity across all WMM expansion races, including the major marathon events in Sydney, Cape Town and Shanghai.
Through its ownership of Sportograf and MarathonFoto, Infront produced close to 200 million images, delivered to more than 1.1 million clients and served more than 1,600 participation sports events worldwide in 2025.