Zug, Switzerland – Infront Productions has secured an agreement with BLAST, the global competitive entertainment company, to deliver broadcast and content production services for Brawl Stars Challengers events in Italy. The collaboration will support the full delivery of the Italian competitive circuit, spanning online qualifiers and live finals, with the showpiece events set to take place at Napoli Comicon and Bergamo Comicon. The focus will be on high-quality production, local audience engagement and scalable content output.
Under the agreement, Infront Productions will oversee the full host broadcast delivery across the competition, including studio-based coverage for online stages and on-site production for live events. This includes multi-camera production, graphics integration, replay systems and Italian-language commentary and analysis, ensuring a consistent and premium viewing experience aligned with BLAST’s global production standards.
In addition to live broadcast delivery, Infront Productions will produce a suite of digital content designed to extend engagement beyond event days. This includes match highlights, player-focused clips, social-first content and narrative-driven features to support ongoing fan engagement and community growth throughout the competition calendar.
The project will also include distribution support, with live streams delivered across the likes of Twitch and YouTube, amplified through partnerships with established community channels and local talent. This approach is designed to maximise reach within the Italian market while maintaining authenticity with the existing Brawl Stars audience.
Sponsor and partner messaging will also be integrated within the broadcast and content output. Infront Productions will support the commercialisation and delivery of branded segments, in-game integrations and digital activations, ensuring partners are seamlessly embedded into the viewing experience while maintaining authenticity for the audience.
Blair Wood, Commercial Director for Infront Productions, said: “This exciting new partnership with BLAST, a global leader in competitive esports, reflects our continued expansion into new formats and audiences. Working on the Brawl Stars Challengers in Italy further establishes our team's esports prowess and allows us to combine innovative event management and high-quality broadcast delivery with local storytelling and digital-first content, creating a product that resonates with both established fans and new audiences.”
Hamish MacIntyre, Head of Media Rights at BLAST, added: “We’re incredibly excited for Brawl Stars Challengers to get underway, with one eye fixed on these exciting regional events and one eye on the Finals in Turkey this September. Infront Productions brings the experience and operational strength required to deliver consistent, high-quality broadcasts for the Italian market. We were impressed by their vision for the Brawl Stars Challengers in Italy and look forward to working with them on delivering an entertaining series for players and audiences alike.”
Infront Productions will manage the project from its Milan facility, which manages more than 37,000 hours of live coverage per year across over 20 sports. The production will be supported by local esports expertise, with King Esports overseeing full tournament management and exceed responsible for sponsorship sales and distribution on Twitch and community engagement, ensuring a tailored approach to the Italian market.
The first events under the agreement will form part of the upcoming Brawl Stars Challenger competitive season in Italy, beginning on 10 April and available to watch on the BO2TV Twitch page as well as all competitors channels. The season will combine online competition with live finals staged in front of a public audience.
BLAST is a global competitive entertainment company with a mission to bring mega entertainment to the world, taking esports, gaming and other new competitive formats to the next level.
BLAST is famous for pioneering the esports category through stunning high production quality, big creative ideas and game changing fan-first moments. Bringing together the biggest teams and brightest superstars to fight it out for glory and big-money-multi-million-dollar prize pools in the world’s biggest arenas from London and Singapore to Austin and Rio.
BLAST has offices in Copenhagen (HQ), London, Berlin, Mumbai, Malta and New York City. The company is currently working with world-leading game publishers Epic Games, Valve, Supercell and Ubisoft to produce, market and deliver esports for popular titles Rocket League, Fortnite, Rainbow Six, Brawl Stars, Dota 2 and Counter-Strike 2.