Zug, Switzerland – Infront has entered the fast-growing world of mixed martial arts through a new international media rights partnership with OKTAGON MMA, one of the biggest promoters in the sport.
The partnership marks Infront’s first strategic expansion into combat sports, aligning with the continued global rise of MMA. OKTAGON MMA has emerged as one of Europe’s most dynamic properties, staging 18 sold-out events annually and amassing a rapidly growing social media following of more than 3.5 million fans.
Recent successes in Germany, with eight events hosted in major cities and a series of sold-out shows in the most famous arenas, including a world-record attendance of 60,000 fans at Deutsche Bank Park in Frankfurt. Record-breaking domestic viewing figures underscore OKTAGON’s momentum, with ambitious plans for further expansion across Europe.
OKTAGON’s success is driven by a distinctive content strategy that focuses on athlete storytelling. Each event is supported by documentary-style features and digital programming that build engagement beyond the cage, providing partners with consistent exposure and fans with a deeper connection to the sport and its personalities.
Julien Ternisien, Senior Vice President Summer Sports, Infront, said: “MMA continues to court global influence, with similar rights deals over the last few years illustrating continued commercial growth for the sport. This partnership is an opportunity for us to expand our portfolio and bring our experience of finding new ways to monetise rights to a new combat sports vertical. We’re looking forward to supporting OKTAGON and accelerating its media rights growth.”
Pavol Neruda, co-founder, OKTAGON MMA said: “We’ve spent several years building OKTAGON into one of Europe’s leading MMA brands with a strong community and world-class live events. This new partnership with Infront is indicative our intent to take the brand to the next level and provides expertise and global reach to expand our audience, showcasing our fighters to fans across the continent.”