Unlocking the power of fan data: 5 steps to better understand your fans

Rights holders are sitting on a goldmine of data that can unlock insights about their fans and help them understand fans on a more...

Generative AI: What is it and how can sports organisations use it?

You may have recently heard the term Generative AI. Some even termed 2022 the “year of Generative AI.” There’s a lot of buzz and e...

Reaching new fans with hyper casual gaming

The Covid-19 Pandemic forced many sports organisations to rethink their strategies over the last two years, opening the door for n...

The Savannah Bananas: using innovative thinking to make sports fun

Improve fan experiences by getting to know fans, for real

Women of Infront Share Their Thoughts on the Industry

Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day,...

The positive effects of COVID-19 on the sports world

David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industr...

Understanding the threats the Deep and Dark Web pose to the sports world

Below the surface of the internet we’ve learned to be so dependent on, known as the Clear Web, lies a realm foreign to many of us....

The growing importance of cybersecurity in sports

Three months ago, on a Friday evening in late November, Manchester United, one of the world’s most valuable football clubs, announ...