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盈方集团成功携手 2020 年欧洲男子手球锦标赛(Men's EHF EURO 2020)官方赞助商 Lidl

继成功赞助 2018 年赛事之后,国际零售商再次与顶级手球锦标赛展开合作

2019 年 7 月 XX 日,瑞士楚格——国际零售商 Lidl 将成为 2020 年欧洲男子手球锦标赛官方赞助商,双方合作协议授权欧洲手球联合会(European Handball Federation,亦即 EHF)合作伙伴盈方集团代理相关媒体及营销活动。

作为此次赛事的独家官方“新鲜食品合作伙伴”,Lidl 将为运动员、赛事代表、裁判员以及志愿者提供优质新鲜的食品和饮用水,以此来增强人们对运动及营养健康意识重要性的认识。

这是继 Lidl 2018 年为该赛事提供赞助后,再度与其开展合作。通过采用 LED 广告板、地板广告胶贴以及采访背景布等曝光手段,可大幅提升 Lidl 的知名度。

此外,还将通过聚焦数字激活、品牌内容制作、针对 Lidl 主要市场量身定制短片及其他类似手段,来实现通过社交媒体吸引手球爱好者并与其进行互动。

大受欢迎的“球迷沙发”(“Fan Sofa”)也将再度回归,为部分球迷打造看台上的专属观战区域,确保其以最佳视野观看所有比赛。

赞助活动将于中场休息时在球场上启动,同时,会在所有“球迷村”设立宣传亭。

2018 年锦标赛在 175 个地区的电视观众总人数累计超过了 10.5 亿。

2020 年欧洲男子手球锦标赛将于 1 月 9 日至 26 日在瑞典、奥地利和挪威三地举行。主办该赛事对以上三个国家而言尚属首次,参赛球队的数量将达到 24 支,创下历史新高。

关于盈方集团

盈方集团隶属于万达体育集团,是一家业内领先的体育营销公司,同时管理着一系列顶级资产。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 43 处经营地点总共雇用约 1000 名员工,每年为全球约 4000 场顶级体育赛事提供服务。

 
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