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再拓新领域——盈方与阿尔法·罗密欧车队签署合作协议

该市场营销合作协议标志着盈方首次进军一级方程式赛事

2019 年 7 月 26 日,瑞士楚格——万达体育集团下属子公司盈方今天宣布,与一级方程式车队阿尔法·罗密欧(Alfa Romeo Racing)正式签署合作协议,首度进军单人座赛车顶级赛事。

这份非独家合作协议的有效期限截至 2020 年底,协议的签订意味着,盈方已将自身业务拓展到赛车领域,并进一步突显了其在该领域实现发展的目标。

近年来,随着 Liberty Media 收购了一级方程式,以及阿尔法·罗密欧在 2018 年成为瑞士车队 Sauber 的冠名赞助商,并实现了自 1985 年以来“阿尔法·罗密欧”这一名号首度回归此项赛事,盈方对一级方程式的兴趣与日俱增。

目前,在阿尔法·罗密欧车队的阵容中,有 2007 年世界冠军、芬兰车手 Kimi Räikkönen,以及意大利新秀 Antonio Giovinazzi。该车队目前在“Constructor Standings”排行榜上位列第六。

与此同时,盈方集团还拥有国际汽联世界耐力锦标赛(FIA World Endurance)的独家媒体版权,包括勒芒 24 小时耐力赛(24h Le Mans)。今年早些时候,盈方还收购了国际摩托车联合会世界摩托车越野锦标赛(FIM MXGP Motocross World Championship)独家电视、市场营销及全球推广权的持有公司 Youthstream。

关于盈方集团

盈方集团隶属于万达体育集团,是一家业内领先的体育营销公司,同时管理着一系列顶级资产。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 43 处经营地点总共雇用约 1000 名员工,每年为全球约 4000 场顶级体育赛事提供服务。

 
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