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盈方与北欧娱乐集团敲定媒体版权合作协议

北欧娱乐集团获得接下来四个赛季的国际滑联速滑及花样滑冰赛事独家转播权

2019 年 7 月 18 日,瑞士楚格——盈方集团今天宣布,其已将国际滑联(ISU)主要赛事的北欧地区独家媒体版权出售给北欧娱乐集团(NENT 集团),双方的合作协议截至 2022/23 赛季(含本赛季)。

随着这份协议落地,NENT 集团将通过其流媒体服务 Viaplay 和 Viafree,以及付费电视频道 Viasat,并结合在其免费电视频道上增加曝光度的方式,来直播时长近 400 个小时、ISU 各个赛季在全球各地的赛事。

NENT 集团将为瑞典、挪威、芬兰以及丹麦的观众独家直播以下 ISU 赛事:

  • ISU 速滑锦标赛
  • ISU 速滑世界杯
  • ISU 短道速滑锦标赛
  • ISU 短道速滑世界杯
  • ISU 花样滑冰锦标赛
  • ISU 花样滑冰大奖赛
  • ISU 同步滑冰世锦赛
     

盈方冬季体育业务高级副总裁 Bruno Marty 表示:“这份合作协议标志着,我们与国际滑联的新型伙伴关系取得了良好的开端。我们很高兴能够与 NENT 集团共谋发展——其在冬季体育领域深厚的底蕴、多元化的平台以及渠道,定能帮助我们进一步开拓这些令人振奋的体育赛事领域。通过利用 NENT 集团的流媒体平台进行分销,并通过在其免费电视频道上增加曝光度的方式,北欧地区的这支数量庞大、富有激情且不断壮大的观众群体将从中受益。”

NENT 集团总裁兼首席执行官 Anders Jensen 表示:“对于 NENT 集团而言,这份意义重大的协议表明,我们在为北欧地区广大体育爱好者不断改进流媒体及收视体验方面,跨越了又一座里程碑。ISU 滑冰赛事有数以百万计的收视人数,其对于我们最近购入的冬季体育媒体版权而言,是一个理想的补充。全球最快、最娴熟的滑冰选手,加上在北欧地区举办的至少三场 ISU 赛事,再加上 NENT 集团世界级的解说和制作能力,对于我们的广大观众来说,这一切都意味着,接下来的四个赛季将会有更多的期待。”

关于盈方集团

盈方集团是一家业内领先的体育营销公司,在管理顶级资产方面有着丰富的经验。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 39 处经营地点总共雇用 1000 多名员工,每年为全球 4,100 场顶级体育赛事提供服务。

关于 NENT 集团

北欧娱乐集团(简称 NENT 集团)是北欧地区领先的娱乐服务供应商。每天,我们通过自己的流媒体服务、电视频道和广播站,为数以百万计的人们提供娱乐服务;我们的下属制作公司以世界各地的经历为素材,创作出丰富多彩的媒体内容。我们讲述故事、感悟生活并放眼世界——从赛场播报、电影和电视剧,再到音乐及原汁原味的电视节目,我们志在为生活增添更多的娱乐色彩。NENT 集团总部位于斯德哥尔摩,并在斯德哥尔摩纳斯达克证券交易所上市(上市代码为“NENT A”和“NENT B”)。

 
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