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盈方将助力 2019 年奥迪杯(Audi Cup 2019)赛事转播实现全球覆盖

第六届奥迪杯球赛转播将覆盖 200 多个国家和地区

瑞士楚格——作为 2019 年奥迪杯独家媒体及营销合作伙伴,盈方已实现与全球 200 多个国家和地区针对季前赛的转播合作,并与 bet-at-home.com、BAUHAUS、engelbert strauss、Betano 以及 WOLF 等公司签署了多项赞助协议。

本次奥迪杯赛事拉开了欧洲 2019/20 足球赛季的帷幕,比赛于昨天在慕尼黑安联体育场打响,中欧时间今晚 8:30,三冠王拜仁慕尼黑将在这里对战托特纳姆热刺。

此次合作内容包括奥迪杯在德国、奥地利以及瑞士三国以外的独家国际媒体版权、多家企业的赞助及广告权(activation rights),以及场地周边 LED 广告板的提供。

盈方足球业务高级副总裁 Stephan Herth 表示:“我们很荣幸能够再次被奥迪公司选中,来负责这一大型赛事的国际媒体及营销权销售工作。为了与转播商和赞助商建立重要的合作关系,我们的销售团队在过去几个月里一直在四处奔走。感谢奥迪公司对我们的信任。”

奥迪体育营销主管(Head of Sports Marketing)Thomas Glas 表示:“奥迪杯已真正成为一个有着高水平参赛者和出色氛围的赛事。盈方集团在足球赛事营销方面经验丰富,与盈方合作,我们找对人了。”

奥迪杯于 2009 年首次亮相,每两年举办一次,被认为是世界顶级的足球季前赛事之一。2017 年,该赛事国内收视人数高达 550 万,全球累计观看人数达 1840 万。

关于盈方集团

盈方集团隶属于万达体育集团,是一家业内领先的体育营销公司,同时管理着一系列顶级资产。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 43 处经营地点总共雇用约 1000 名员工,每年为全球约 4000 场顶级体育赛事提供服务。

 
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