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盈方与国际奥委会签署撒哈拉以南非洲地区独家媒体版权合作协议

新签六年期协议,涵盖 2020 年东京奥运会至 2024 年巴黎奥运会期间所有奥运赛事

2019 年 6 月 18 日,瑞士楚格——国际奥委会与盈方新签署一项协议,协议内容为针对 2024 年(含)以前所有奥运资产在撒哈拉以南非洲地区的媒体版权开展合作。

这份六年期协议横跨 2019 - 2024 年,并涵盖 2020 年东京奥运会、2020 年洛桑冬季青奥会、2022 年北京冬奥会、2022 年达喀尔青奥会,以及 2024 年巴黎奥运会等赛事。

协议地区跨越 46 个非洲国家,合作内容除数字版权外,还包括独家免费收视及广播版权。

同时,盈方还将携手国际奥委会,制作面向非洲地区、以重点关注这片大陆上的最佳运动员为题材的电视专题片,从而为该地区广大观众献上长达数百个小时的体育节目。30 多位记者将通过现场直播、延迟转播以及播报所有赛事精彩时刻的方式,全方位报道从开幕式至闭幕式的各项赛况。

竭力提升全球影响力

针对 2020 年东京奥运会,盈方将为 46 个撒哈拉以南非洲国家专门制作并转播超过 150 个小时的电视节目,其中包括每天以三种语言转播、时长至少为 6 个小时的转播内容。

盈方夏季体育业务副总裁(Vice President Summer Sports)Julien Ternisien 说道:“我们与国际奥委会有着共同的目标,那就是尽可能扩大奥运赛事的影响力,并向撒哈拉以南非洲地区广大家庭讲述一个个精彩的奥运传奇故事。我们认为,对于奥利匹克运动在非洲而言,接下来的五年将会是一段令人振奋的时期,随着 2022 年达喀尔青奥会的到来,非洲大陆将迎来一个良好的契机,来向世界展示其对奥运赛事的激情和向往。而盈方也将一如既往地全程提供高质量服务。”

国际奥委会电视与营销服务总经理 Timo Lumme 说道:“我们很高兴能够再次携手盈方,在延续里约奥运会以及索契冬奥会双方良好合作的基础上,将最精彩的奥运赛事报道带给撒哈拉以南非洲地区。2022 年,青奥会将首次登陆非洲大陆,届时,这项赛事将在塞内加尔共和国首都达喀尔举行。人口年轻化,为今后体育运动在非洲地区发展带来了重要的契机;国际奥委会将一如既往地通过履行有关商务协议,拿出自身收入的 90% 用作专项资金,来支持体育运动在世界各地,包括在非洲地区的发展。”

 

关于盈方集团

盈方集团是一家业内领先的体育营销公司,在管理顶级资产方面有着丰富的经验。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 43 处经营地点总共雇用约 1000 名员工,每年为全球约 4000 场顶级体育赛事提供服务。

 
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