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盈方将在欧洲对 District 公司旗下的跑步与城市探索应用以及系列赛事进行宣传

盈方与顶尖的赛事组织及技术公司缔结独家战略合作协议,旨在进一步丰富自身在赛事组织和赞助方面的经验。

2019 年 6 月 ,瑞士楚格——盈方集团与新加坡公司 District Technologies 达成战略合作协议,后者在利用技术改善跑步及探索体验方面有着独到之处。

District 公司开发出了一款城市探索应用,在亚洲多个城市举办的 District Race 系列赛中大显身手。盈方已同意收购该公司的少数股份。

District Races 已在亚洲大获成功:2019 年第二届大赛(香港)参赛券全部售罄,参赛人数逾 6000 人;2018 年的新加坡比赛也有超过 3500 名选手参与。之后,该赛事还将分别于新加坡(10 月)和科伦坡(11 月)举行,从而为本年度的亚洲区赛程划上圆满的句号。

District app 是首款跑步及城市探索类应用,旨在引导使用者拥抱积极、开放的生活方式。这款应用集“位置追踪、增强现实技术、游戏化”于一身,通过诱导使用者完成一系列的虚拟挑战并通过关卡,来完成对城市的探索。

在这份合作协议中,盈方作为 District Races 在欧洲的独家战略合作伙伴,将利用专有技术并围绕这款应用来组织赛事。此外,盈方的全球赞助销售团队亦将为 District 提供支持。此前,由三井住友海上火灾保险集团(MSIG)赞助的新加坡赛事曾大获成功。

在接下来的 12 个月里,有两场欧洲赛事正在筹划中:一场在柏林,另一场在伦敦;这两场赛事的组织方分别为盈方集团的子公司 XLETIX 和 Threshold Sports。

盈方个人及公司健身业务副总裁 Hans-Peter Zurbruegg 表示:“与 District 的合作强调了我们长期以来的战略目标——关注那些提倡积极生活方式、同时借助探索和技术打造全新体验的运动赛事。District 团队与我方 XLETIX 和 Threshold Sports 同事之间的合作便体现了个人及公司健身市场中良好的协同效应。”

District 首席执行官 Ben Pember 表示:“对于亚洲的跑步爱好者而言,District 已成为一种流行、成功的运动模式,我们很高兴能够将这种模式带到欧洲。盈方在以积极生活方式为主旨的运动赛事以及专业技术方面所具备的经验和热情,与我们的经营方式不谋而合;我们期待,在接下来的几个月里与盈方一道,为欧洲的跑步爱好者们送上全新、独特的运动挑战。”

关于盈方集团

盈方集团是一家业内领先的体育营销公司,在管理顶级资产方面有着丰富的经验。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 43 处经营地点总共雇用约 1000 名员工,每年为全球约 4000 场顶级体育赛事提供服务。

关于 District 

District Technologies 是一家创新型科技公司,旨在通过“游戏化”等手段,来改善跑步及城市探索的体验。District Technologies 成立于 2017 年,其初衷是,重新激发人们心中的探索精神,并引导每一个人去拥抱积极、开放的生活方式。District Technologies 的王牌产品是 District app——同类产品中首款体验式城市探索应用,它集突破性的位置追踪、增强现实等技术于一身,旨在通过引导人们完成围绕城市环境构建的一系列应用内挑战,使其重新发现自己身边的城市,并同时达到强身健体的目的。在 District app 的协同配合下,District Technologies 还在世界各地举办 District Race 系列赛事。District Technologies 总部位于新加坡,其经营范围遍布世界各地,公司的主要市场定位于亚太和欧洲地区。

 
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