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数字化变革新力量 iX.co公司正式亮相

(瑞士楚格/中国北京)盈方集团今日正式宣布旗下独立公司iX.co成立。iX.co旨在成为全球领先的数字媒体解决方案公司,为品牌与体育产权所有者建立与全球粉丝用户沟通的纽带。

 

新成立的iX.co将盈方集团所拥有的品牌与媒体核心竞争力进行整合,其中包括盈方集团内部的数字化服务部门与OMINIGON公司。iX.co目前在全球拥有250名员工,分别来自楚格、纽约、伦敦、洛杉矶、巴黎、圣彼得堡以及多伦多。

在体育媒介消费不断发展变化的时代,盈方集团将自身的业务专长转化为独立的数字化品牌,快速迎合市场发展需求。通过集中投资数字化触达、参与以及盈利能力,iX.co可以帮助产权所有者与品牌商推动数字化转型,优化内容与参与体验从而增加粉丝用户人群。

盈方集团总裁兼首席执行官菲利普·布拉特表示:“iX.co的成立对于盈方集团的发展是非常重要的一步。我们在根据变化的市场、现有与潜在消费者的需求调整盈方集团的发展战略与商业模式。在数字化媒体产业领域,iX.co独树一帜,涵盖了产品设计、平台技术、数据科学、内容营销等服务内容,同时提供to C与to B服务。在推动数字化转型的过程中利用数据科学分析消费者行为,建立记忆体验,使这些连接商业化,帮助我们的客户实现业务增长。

盈方集团数字化媒体服务平台高级总监,前YouTube EMEA区体育版块负责人克里斯托夫·海梅斯将出任iX.co公司CEO,他表示:“iX.co的成立将缩小内容营销与科技之间的差距,通过与全世界数字化创新者的合作,改变用户对于体育、媒体以及娱乐的体验。”

欲知更多信息或联系iX.co,请访问公司网站https://ix.co/

 

关于盈方集团

盈方集团是享誉全球的国际体育营销公司,管理、代理一系列顶级体育赛事。在总裁兼首席执行官菲利普• 布拉特的带领下,集团业务范围涵盖体育赛事的各个方面,包括媒体版权、赞助、媒体制作与赛事运营,并一向以高标准著称。作为冬季运动领头羊以及足球和耐力运动领域的领先者,盈方与 近180 个体育权益组织、数百家赞助商和传媒公司都保持着长期的合作关系。盈方总部设在瑞士祖格,同时在全球13 个国家设有39 处办公机构,拥有逾1000 名经验丰富的员工,每年为覆盖全球的顶级体育赛事服务超过4000 个赛事日。

关于iX.co

iX.co将OMNIGON与盈方集团数字化服务进行整合,旨在缩小数字化营销与科技之间的差距,打造数字化平台与体验,以数据为驱动帮助全球品牌触达用户群,投资货币化。iX.co与众多知名体育、媒体、娱乐以及时尚运动品牌合作,目前在全球拥有250名员工,分别来自楚格、纽约、伦敦、洛杉矶、巴黎、圣彼得堡以及多伦多。

 
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