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深耕足球业务,瞄准撒哈拉以南非洲地区——盈方将携手英超联赛,推动媒体版权在该地区的销售

专门成立非洲业务部,负责在 40 多个国家(直至 2022 年)开展免费收视媒体版权的销售工作

2019 年 5 月 27 日,瑞士楚格——盈方与英超联赛达成一项新合作协议,双方将自 2019/20 赛季起,并于之后的三年内,在撒哈拉以南非洲地区推动免费收视媒体版权的销售。

此项目将由盈方近期于巴黎成立的非洲业务部负责管理,该部门将着力推进媒体版权在非洲大陆的分销工作。这支专业团队的销售活动将由 Christophe Van Rothem 负责领导,他拥有丰富的非洲地区媒体版权销售经验。

与英超的版权合作涵盖 40 多个撒哈拉以南非洲国家,包括南非、尼日利亚、加纳以及肯尼亚等主要国家和地区。

媒体版权非洲业务部,凸显新战略目标

盈方足球业务高级副总裁 Stephan Herth 表示:“英超是全球最受瞩目的足球联赛,其影响力遍及世界各地。自 2015 年以来,每一届非洲足球先生目前都在英超效力,这突出体现了该联赛对非洲大陆的吸引力,因此,我们期待为该地区的广大球迷献上精彩的赛事。”

盈方(法国)总经理 Jean-François Jeanne 表示:“盈方曾在撒哈拉以南非洲地区开展过版权销售工作,在与 2016 年里约奥运会的合作取得圆满成功后,我们相信,与英超的这份新合作协议将为双方之间建立长期、互信的伙伴关系打下良好的基础。媒体版权非洲业务部的成立释放出一个清晰的信号,即:我们要将战略目标定位于非洲大陆。”

英超转播事务总监 Paul Molnar 说道:“我们很高兴,能够在接下来的三年内与盈方开展合作。对于该地区 40 多个国家的足球爱好者而言,与盈方的这份合作协议将使他们有机会免费收看每周六现场直播的足球赛事,并通过每周预告、杂志以及精彩节目等途径来了解赛况。通过开展媒体版权销售,可确保非洲地区许多热情的英超球迷都能够有机会全方位了解我们呈献的精彩赛事。”

关于盈方集团

盈方集团是一家业内领先的体育营销公司,在管理顶级资产方面有着丰富的经验。集团业务范围涵盖了体育赛事的各个方面,包括媒体版权的分销、赞助、媒体制作、赛事运营以及数字解决方案等。集团总部位于瑞士楚格,在全球 14 个国家 43 处经营地点总共雇用约 1000 名员工,每年为全球约 4000 场顶级体育赛事提供服务。

 
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