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Ziener 成为国际雪联北欧滑雪世锦赛服装赞助商

根据新签订的官方服装合作协议,该运动品牌将于 2021 Oberstdorf 赛事期间为 1700 余名赛事人员提供赛事服装

瑞士楚格——经国际雪联(FIS)赛事独家媒体及营销合作伙伴盈方促成,德国运动服生产商 Ziener 与斯道拉·恩索集团协办赞助的 2021 Oberstdorf 国际雪联北欧滑雪世锦赛达成协议,被指定为后者的官方服装合作伙伴。

这也是 Ziener 首次成为赛事赞助商,比赛将于 2 月 23 日至 3 月 7 日在德国举办,Ziener将为 1700 多名赛事人员及志愿者提供赛事服装。

协议内容还包括,允许在其独家数字频道上发布世锦赛精彩片段,以及在赛事网站以及赛事现场视频点添加品牌标志。

此外,Ziener 还有权设计 FIS 北欧滑雪世锦赛独家系列产品,并通过在线销售、专卖店以及公司在赛事现场的展台等渠道进行出售。

盈方市场营销副总裁 Michael Witta 表示:“Ziener 是一家在冬季体育运动服装市场上享有盛誉的顶级品牌,我们很高兴能够与其携手,共同迎接 FIS 北欧滑雪世锦赛的到来。我们相信此次合作将是一次双赢,并将进一步扩大 Ziener 品牌的曝光度。”

2021 FIS 北欧滑雪世锦赛赛事总负责人 Moritz Beckers-Schwarz 也表示:“我们热烈欢迎 Ziener 加入我们这个大家庭。我们高度重视为志愿者及赛事人员寻觅优质的合作伙伴,而 Ziener 便是我们最理想的伙伴。我们双方将携手努力,共同打造 2021 顶级体育盛宴。”

 

关于 Ziener

诞生于巴伐利亚群山峻岭之间,踪迹遍及全球各地的滑雪坡道:ZIENER 作为家族企业,创立 70 多年以来,一直在为滑雪、自行车以及竞技体育等领域专业生产配备创新型科技的手套及服装。时至今日,其运动装备系列的研发及设计成果均来自德国小镇上阿默高(Oberammergau)。ZIENER 秉持“专业制造”的理念,通过与顶尖运动员(如 Felix Neureuther 等)合作,来矢志追求“为体育爱好者生产优质产品”这一目标。此外,ZIENER 还为德国滑雪联合会(DSV)以及其他多家国内和国际滑雪联合会提供运动装备。无论您是热情奔放的自由骑手、专业的冬季体育运动员,还是狂热的自行车运动爱好者,在您征战滑雪与骑行的道路上,我们将永远与您相伴。 

关于 2021 Oberstedorf/Allgäu 国际雪联北欧滑雪世锦赛

继 1987 和 2005 年相继举办 FIS 北欧滑雪世锦赛后,此次 Oberstdorf 将第三次承办该赛事。Oberstdorf 是德国最负盛名、热度最高的冬季体育赛事举办地,曾举办过多次世锦赛以及多项世界杯赛事,积累了丰富的赛事承办经验。此次在近 1500 名志愿者的帮助下,赛事组委会将致力于为来自世界各地的参赛运动员,以及多达 25 万名观众打造一个完美的竞技平台。 

 
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