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iX.co 携手法国国家橄榄球联盟助力 TOP 14 联赛吸引更多球迷

建立数字化合作,为法国顶级橄榄球联盟拓展观众群体

2019 年 11 月 8 日,瑞士楚格 – 作为盈方集团旗下的数字化业务子公司,iX.co 近期与法国国家橄榄球联盟(LNR)建立了数字化咨询合作关系,并专为 TOP 14 联赛推出了一个全新的英文网站:www.top14-rugby.com

新网站于上周正式上线,其主要面向全球重要相关市场,如英国、澳大利亚、新西兰、南非以及美国,并旨在为这些国家的球迷提供在线赛事服务。

该合作协议包括 360° 数字化方案,以及社交媒体账号的运营、编辑管理和内容营销等。

TOP 14 新的英文(Instagram / Facebook)及日文(Instagram / Facebook)频道也已开通,目标是继 2019 年橄榄球世界杯成功播出后,在全球范围内再创收视高峰。

 

关于法国国家橄榄球联盟(LNR)

法国国家橄榄球联盟(LNR)于 1998 年 7 月 24 日建立,是青少年体育部以及法国橄榄球联合会的授权代理机构,旨在对专业橄榄球赛事进行管理。LNR 负责在体育及财政支持等方面对国家级专业赛事(法国橄榄球 TOP 14 锦标赛、PRO D2 以及 SUPERSEVENS)进行组织、管理和监督。LNR 致力于法国橄榄球俱乐部专业赛事的宣传及开发,并代表其管理欧洲杯比赛。此外,该联盟还负责法国橄榄球 TOP 14 锦标赛、PRO D2 和 SUPERSEVENS 等赛事的电视转播权以及合作权益的谈判及营销工作,同时也负责维护职业橄榄球的物质及精神利益。

www.lnr.fr

 

 
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