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Coop Norge 携手北欧滑雪世锦赛,提高北欧滑雪领域知名度

赞助协议覆盖面更广,涵盖 2021、2023 和 2025 年北欧滑雪世锦赛赛事合作

瑞士楚格 - 挪威最大的连锁超市之一 Coop Norge 在与国际滑雪联合会(FIS)独家营销合作伙伴盈方达成协议后,将赞助 2021、2023 和 2025 年 FIS 北欧滑雪世锦赛赛事。

目前,在 Coop 作为 FIS 北欧联合世界杯(Nordic Combined World Cup)以及 FIS 越野世界杯(Cross Country World Cup)赞助商这一背景下,该协议进一步扩大了合作范围。

在新的合作伙伴关系下,Coop 将于 2021 年 Oberstdorf 世锦赛以及 2023 年 Planica 世锦赛期间获得更多的曝光度,并在接下来的 2025 年挪威世锦赛期间升级为冠名赞助商。

盈方营销及销售副总裁 Michael Witta 表示:“我们知道,Coop 打算进一步提高其在北欧滑雪领域的知名度,我很高兴看到双方达成了协议,并将通过一系列备受瞩目的活动来打造品牌影响力。此外,其成为 2025 年世锦赛冠名赞助商一事亦是水到渠成,对于 Coop 而言,在本土领域展开赞助宣传攻势,无疑为其打造知名度提供了一个强有力的平台。”

Coop(挪威)首席执行官 Geir Inge Stokke 也表示:“我们相信,此次赞助合作将通过提升自豪感、强化会员权益等方式,进一步推动并巩固我们代表旗下 170 万共有人所做的工作,使我们的共有人有机会近距离体验世锦赛的风采。  在决定与谁合作、以及关注哪一项运动时,我们更看重这一点:对于我们旗下许多共有人来说,北欧滑雪是一项令我们为之倾心的运动。”

 

 
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