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荷兰 ING 集团成为土耳其篮球超级联赛冠名赞助商

双方签订三年期合约,合作范围涵盖 240 场比赛

土耳其伊斯坦布尔——全球金融机构荷兰 ING 集团与土耳其篮球超级联赛签订一份为期三年的合约,并成为后者的冠名赞助商。

该合作由万达体育集团子公司盈方,以及土耳其篮球超级联赛独家媒体及营销代表共同促成。

携手土耳其篮球联赛,进一步提升曝光度   

此前,ING 曾是前者的主赞助商,此次携手土耳其顶级篮球联赛,将为 ING 集团带来更多的曝光度。今后,ING 的品牌标识将出现在所有 240 场比赛中,包括季后赛。

此外,合作内容还包括通过接触联赛的球员和裁判,来协助实现创建数字内容以及激活赞助等等。

盈方(土耳其)总经理 Ender Uslu 表示:“ING 是一个全球知名品牌,在与顶级篮球联赛合作方面有着丰富的经验。作为土耳其篮球超级联赛曾经的主赞助商,ING 公司见证了合作所带来的价值,我十分高兴双方能够再度携手,今后在篮球赛事的框架下进一步开展合作。”

 
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